Social Media Marketing

10 hours ago

Johannesburg, South Africa Alliance Work &Travel Full time

Do you have experience in social media and & Content creation? Then read on

Your overall purpose as a social media executive & Content creator will be help the organisation's social media strategy in order to boost visibility and customer and client engagement. This typically involves managing our organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns.

**Skills**:
You'll need to have:

- a solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
- strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
- knowledge and understanding of algorithms and search engine optimisation
- creative skills for contributing new and innovative ideas
- strong verbal communication skills for articulating ideas to colleagues and clients
- organisational skills, with the capacity to prioritise and work across multiple projects
- the ability to work well under pressure and meet deadlines
- data analysis skills and statistical prowess to draw actionable insights
- online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
- an eye for detail and the ability to work accurately

Work experience

At least 2 years of work experience as a social media manager

**Responsibilities**:
As a social media manager, you'll need to:

- develop a social media strategy and set goals to increase brand awareness and increase engagement
- manage all social media channels such as Facebook, Twitter, Pinterest, Google+ and Instagram
- plan content and delivery and use tools like Hootsuite and Asana to manage multiple social media channels
- develop and manage competitions and campaigns that promote your organisation and brand
- write engaging blog posts and articles
- create engaging multimedia content and/or outsource this effectively
- form key relationships with influencers across the social media platforms
- manage and facilitate social media communities by responding to social media posts and developing discussions
- monitor and report on performance on social media platforms using tools such as Google Analytics
- manage junior staff such as a social media executive or assistant
- educate other staff on the use of social media and promote its use within your company (in-house roles)

**Job Type**: Part-time

**Salary**: R6 000,00 - R8 000,00 per month

**Experience**:

- social media: 3 years (required)

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