Customer Value Proposition Manager
2 weeks ago
Job Description
We are looking for a strategic, customer-obsessed Customer Value Proposition (CVP) Manager to design, develop, and continuously improve compelling value propositions for our target customer segments. You will play a pivotal role in aligning customer needs with business objectives, driving growth, retention, and relevance through differentiated, insight-led offerings.
CVP Development & Management
- Develop segment-specific CVPs that integrate product, channel, pricing, service, and brand elements
- Translate customer insights and competitive intelligence into actionable CVP strategies.
- Identify unmet customer needs and opportunities for innovation or bundling.
Strategic Planning & Execution
- Define customer journeys, use cases, and moments that matter across the lifecycle.
- Work with marketing, digital, product, and service design teams to bring propositions to life.
- Track CVP performance across acquisition, engagement, retention, and profitability KPIs.
Insight-Led Innovation
- Partner with Research, Data, and UX teams to validate hypotheses through customer immersion, testing, and data analytics.
- Stay abreast of market, industry, and consumer trends.
- Ensure the voice of the customer is consistently represented in decision-making forums.
Go-to-Market & Communication
- Collaborate with marketing and distribution teams to craft compelling value messaging.
- Support launch plans, campaigns, training, and internal awareness across channels.
Stakeholder Engagement
- Influence cross-functional teams to align around shared value outcomes.
- Act as the segment ambassador within product forums, innovation squads, and steering committees.
Qualifications and Experience:
- Bachelor’s degree in marketing, Business, Strategy, Economics, or related field.
- 5+ years’ experience in a strategic marketing, customer strategy, product, or CVP-related role, ideally within financial services or consumer-facing industries.
- Proven track record in proposition development, customer segmentation, and go-to-market planning.
- Strong commercial acumen with ability to balance customer needs and business objectives.
Key Skills and Competencies:
- Strategic thinker with strong analytical and problem-solving skills.
- Deep empathy for customers; able to translate insights into solutions.
- Effective communicator and storyteller - can engage execs and frontline alike.
- Collaborative, influential, and comfortable working cross-functionally.
- Highly organized with the ability to manage multiple initiatives.
Job Details
17/07/25
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