Digital Advertising Copywriter: Global Agency Group

1 week ago


Cape Town, South Africa Viv Gordon Placements Full time

**Responsibilities**:

- Develop tactical content that fits within an existing campaign concept, and adapt for different platforms
- Delivering copy of the highest quality for social content including concept write ups, social post copy, scripts and in-video supers
- Work closely with our paid media team to understand how to best use the variety of social media formats to develop content that works as part of a wider consumer journey towards purchase
- Confidently develop and present campaign concepts
- Develop tactical content that fits within an existing campaign concept, and adapt for different platforms
- Structure and create compelling creative decks (in both Keynote and PowerPoint)
- Staying abreast of new media formats and learning how to incorporate them into campaigns.

**Requirements**:

- Relevant Degree/Diploma
- Minimum 4 years’ experience in data and research
- Previous experience as a Copywriter within a digital or advertising agency
- Proven examples of conceptual campaign ideas that were executed on social media
- A passion for creativity and an education/background that involved artistic expression
- A proven track record of writing effective social copy for a variety of brands
- Experience in delivering one key message, to a selection of various audiences through varied copy iterations
- Proven ability to independently manage multiple priorities in a fast paced and deadline driven environment
- An innovative approach to the ways in which advertising is executed
- A thorough understanding of (and appreciation for) social media, and the main features, benefits, and limitations of all of the major social platforms
- An energetic team player, with a can-do attitude and a positive personality.

City: Hybrid, Cape Town/Johannesburg

Country: South Africa

Level of Expertise: Mid-Senior

Remuneration: Negotiable

Reference Number: #Tam687

**Tamara Wolpert**:
GM & Consultant



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