Marketing Retention Specialist

1 week ago

Durban, South Africa Adele Wint & Associates Full time

The Marketing Retention Specialist will be responsible for creating, managing and evolving retention strategy to drive customer loyalty and client retention for the business.

The role will suit an analytically driven thinker and customer focused individual who can synthesize current business intelligence or trend data to inform retention marketing strategy, whilst project managing and implementing new business strategies.

**Job Description**:

- Manage, maintain and develop existing customer retention strategies to drive customer satisfaction and client retention.
- Analyse customer behavior patterns and trends to evolve and refine customer retention strategies across the business.
- Create and set up retention trigger campaigns and automation of customer user journeys.
- Responsible for setting up customer communication and management of content via other Digital/Online channels and analyzing results.
- Provide ongoing reporting and feedback on the performance of all retention initiatives and campaigns.
Help develop programs to maximize customer retention, with a focus on repeat purchase, win
- back, cross-sell, and upsell efforts.
- Perform customer segmentation and customer lifetime value analysis to support retention strategy.
Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results.
Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets.
Test and schedule Mobile Push/SMS notifications.
- Plan and implement A/B tests on campaigns.
Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.
- Managing and maintain the CMS of the company with uploading and removing of daily/weekly banners.
- Managing and maintaining internal Wi-Fi banners and reports.
- Maintaining of retail screens in retail branches
- Provide ad-hoc reporting and analytical support to marketing team as needed
- Help with Loyalty program implementation and measurement.
- Any other Adhoc duties

**REQUIREMENTS**:
Matric

Degree/Diploma in Digital Marketing or related

2 to 3 years experience in aquisition marketing, lead generation / customer retention

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