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Marketing Operations Manager
2 weeks ago
Introduction
Metropolitan is one of the oldest financial services brands in South Africa. With a 116-year legacy of serving the communities in which it operates, Metropolitan represents true empowerment in serving Africa's people through affordable financial solutions that create financial growth and security.
Role Purpose
Create and manage operational framework for the marketing function in order to support efficient and effective delivery of marketing activities within timeline and budget.
**Requirements**:
- Degree in Communications or Marketing
- Min 10 years marketing management experience within an insurance or financial services environment
- Exposure to agency contracting and management
- 3 years management experience
Duties & Responsibilities
- Contribute to the development and implementation of the Metropolitan marketing strategy to help deliver on strategic objectives.
- Manage the service delivery of agencies and service providers to ensure that marketing initiatives are successfully executed.
- Manage the operational relationships and service delivery of agencies and media companies.
- Develop Return on Investment (ROI) model and metrics and measure, analyse and report on the ROI of all marketing initiatives.
- Measure and report on the brand health through market, consumer, and competitive research and insights.
- Developing and entrenching Metropolitan marketing processes
- Implementing and maintaining an efficient and effective record keeping and version control system to ensure the latest material is available to the distribution channels
- Understand and interpret business data into marketing insights to inform marketing approach
- Monthly and quarterly reporting at both business and group level
- Help inform capacity management of the Metropolitan studio in order to ensure efficiencies across the marketing team
- Assist with drafting new partner or agency contracts and SLAs as well as manage deliverables thereof
- Regular and consistent monitoring of marketing budget in line with approved allocation to drive efficiencies and find cost savings
- Understand and stay ahead of marketing trends and innovations locally and internationally to continuously drive efficiencies
- Lead and manage the annual agency contracting process on behalf of Metropolitan
Competencies
- Business Acumen
- Client/Stakeholder Commitment
- Drive for Results
- Leads Change and Innovation
- Motivating and Inspiring Team
- Collaboration
- Impact and Influence
- Self-Awareness and Insight
- Diversity and Inclusiveness
- Growing Talent
Policy
We are committed to Employment Equity, diversity and inclusion when recruiting internally and externally. All appointments are made in alignment to our Employment Equity goals and we encourage people with disabilities to apply.