Junior Social Media and Content Coordinator

Overall Responsibility:
In this role you will assist with translating brand strategies into digital and social media plans that will aim to acquire new customers through brand awareness. Assisting brand marketing team with planning, implementing, managing and monitoring all digital and social media plans in order to increase brand awareness, improve marketing efforts and increase sales. Responsible for the development of and management of original, high-quality content for the company’s digital platforms including social channels and websites. You will monitor, moderate and respond to audience comments and engagement across multiple social media channels.

Focus Brands and region:
Devil's Peak, KIX, Striped Horse, St Francis, Strongbow

Focus area1:
Contribute to the digital and social media strategy to align with business and brand goals and reach the target consumers.
Main Responsibilities:

- Assist with the development, implementation and management our digital and social media strategy.
- Perform research on current benchmark trends, target audiences and preferences.

Focus area 2:
Facilitate increasing brand awareness, consideration and conversions through various social media & digital channels and content pieces.

Main Responsibilities:

- Develop relevant content topics to reach the company’s target customers. Facilitate copy and content design against the topics to ensure content is informative, appealing and on brand strategy and objectives.
- Generate, edit, publish and share engaging content daily.
- Suggest and implement new features to develop brand awareness, like promotions and competitions.
- Stay up to date with latest social media best practices and technologies.

Focus area 3:
Implement digital and social media strategies effectively.

Main Responsibilities:

- Implement a monthly content calendar to manage content and plan specific, timely marketing campaigns and always-on activity.
- Create a regular content production and posting schedule, according to agreed budget.
- Implement google adverts to enhance the digital strategy.

Focus area 4:
Facilitate day-to-day social media always on-content, campaigns and community management.

Main Responsibilities:

- Adhere to posting schedule and oversee social media content.
- Communicate with followers, respond to queries in a timely manner and monitor customer reviews.
- Assist with Google advertising management and implementation incl external partners.

Focus area 5:
Develop and manage digital content to communicate brand messages effectively.

Main Responsibilities:

- Develop and plan relevant content per brand, to communicate the brands message well.
- Engage with and manage external content development suppliers (photographers/ designers).
- Manage digital content on all brand websites, online stores and other digital channels.

Focus area 6:
Report on success of digital and social media campaigns.

Main Responsibilities:

- Report back on spend and performance against targets set.
- Use and identify new social media marketing tools as agreed.

**Requirements of the Role Qualification**:

- Degree or Diploma in marketing or a related field.
- Years Experience: minimum of 1-2 years of digital and social media management, digital advertising or related industry experience.
- Proven working experience in digital marketing, particularly within the industry.
- Creative eye and conceptualization and copywriting ability.
- Demonstrable experience contributing to or managing, marketing database, and social media advertising campaigns.
- Experience in planning and coordinating social media marketing plans.
- Experience in budget management.
- Experience in content development.
- Solid knowledge of website and marketing analytics tools (Ads Manager /Google Analytics etc.)

**Preferred Skills**:

- Critical thinker and problem-solving skills.
- Interpersonal, great communication and social skills.
- Excellent multi-tasking and time-management skills, with the ability to prioritize tasks.
- Highly organized and detail-oriented.
- Problem-solving skills.
- Managing Processes.

NB: Specific duties/responsibilities will vary from time to time: the above list is intended to indicate the general nature of the post and is not exhaustive. The post holder will be expected to be flexible in supporting the business by undertaking any other responsibilities which are alligned with this job level.
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**Job Type**: Permanent

**Education**:

- Diploma (required)

Ability to Commute:

- Cape Town, Western Cape (required)

Ability to Relocate:

- Cape Town, Western Cape: Relocate before starting work (required)