Marketing Manager: Global Fashion Retail Brand

2 weeks ago

Cape Town, South Africa Viv Gordon Placements Full time

Trend-setters and fashion-forward marketers Look sharp, because we have a terrific opportunity for a mid-senior Marketing Manager at an exciting global fashion retail brand’s Cape Town CBD office. The primary focus of this fabulous role is to develop and integrate Brand and Trade Marketing programmes for the South African and Sub-Saharan African markets that leverage local and global marketing initiatives to maximise local business growth, profitability and consumer equity.

**Responsibilities**:

- Drive Brand & Trade Marketing campaign planning and maintain marketing activity calendar for Direct to Consumer (DTC) and Wholesale channels
- Own all campaign & promotional rollouts, and with internal stakeholders and external suppliers, ensure all deadlines are adhered to, driving executional excellence
- Build demand generation plans for DTC and Wholesale accounts
- Align and partner with CRM & Ecommerce Manager
- Work with stakeholders to track key metrics for reporting
- Coordinate the development, sourcing, production, tracking and delivery of all marketing and retail related tools against set timelines
- Drive PR and work with agency to maximise key earned media opportunities
- Social media management - planning oversight for owned channels and partners social channels
- Daily point of contact with 3rd party agencies
- Reporting - Monthly Business Reviews, Campaigns Reviews, Quarterly Business Reviews
- Assist with program support for Brand Activation space - in partnership with key stakeholders
- Assist with Events - consumer, internal, sales launch events, store launches etc.
- Assist with Influencer marketing and seeding
- Budget management.

**Requirements**:

- Bachelor’s Degree preferred, or relevant tertiary qualification
- 5+ years in a similar position
- Trade Marketing experience
- Retail experience
- Experience in the apparel industry preferred
- Strong understanding of digital marketing and digitally proficient
- Growth mindset
- Strategic thinker with strong analytical capability
- Commercial acumen
- Good Communication skills (verbal and written)
- Strong planning and organising skills
- Ability to collaborate with different stakeholders across many functions
- Assertive
- Ability to work independently
- Ability to work in a fast-paced environment
- Problem solving skills and a sense of urgency with decision making
- Accountability for the results and the drive for mutual success
- Excellent execution and attention to detail
- Outstanding organisation and time management skills.

City: Cape Town

Country: South Africa

Level of Expertise: Mid-Senior

Remuneration: Negotiable

Reference Number: #Kim1032

**Viv Gordon**:
MD & Consultant

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