Traditional Media Specialist

2 weeks ago

Centurion, South Africa Ad Talent Africa Full time

**WHO ARE WE**: A leading Financial Services and Investment Company

**WHO ARE WE LOOKING FOR**: A skilled and seasoned Traditional Media Specialist to lead a dynamic team. Someone with a passion for marketing and strategy and be able to compile in depth reporting and interpret data to identify analytical trends to make recommendations upon findings.

**WHAT WILL YOU DO**:

- Initially to manage the Radio and Outdoor Media portfolio but also have oversight on and secondary accountability to TV and Print media.
- Negotiations of deals with media partners.
- Building relationships with our account executives and media owners.
- Evaluation of all ATL media and sponsorship proposals.
- Daily in-depth analysis of marketing performance data. Be guided by the outcome of reports to give input and recommendation on the spend and spot picking strategy of media sources to make sure that performance is optimal.
- Daily, weekly and monthly reporting in MS Excel, and written in report format in MS Word.
- Manage and take responsibility of allocated advertising budget given by the Media Manager.
- Work with Nielsen data in Excel format to build Share of Voice graphs and reports for the business.
- Tracking of AV on all media sources.
- Compile competitor behaviour and competitor media spend reports.
- Ad-hoc analysis of media spend, spots, performance etc. on top of normal reporting as and when requested from the business.
- Assist in writing short, creative briefs for the creative team for Radio, TV, Print and Outdoor ideas and executions.
- Daily lead tracking per media, per station and give recommendations to optimise performance.
- Checking and signing of ATL invoices.
- Make recommendations on new advertising mediums to improve lead generations
- Set up, tracking and maintenance of all our SMS call to action numbers in our internal systems.
- Allocation of SMS numbers to different media types - making sure there are no clashes and that logical keywords are used.
- Be the liaison between ATL team and the warehouse team to make sure the team's data is always captured and included in the company's warehouse.

**WHAT WILL YOU NEED**:

- HG Mathematics in matric with a high pass grade/ Mathematics (70% and above)
- Completed Marketing diploma or Marketing bachelor’s degree
- Advance Excel course will be beneficial
- Must have at least 5 years’ experience in media management and marketing.
- Must have at least 3 years’ experience in a leadership role where a big team was managed.
- A passion for marketing is essential
- Strong media relationships is key
- A passion to drive leads through effective media placement strategies is essential.
- Enthusiastic in dealing with people in a deadline orientated environment is essential.

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