Digital Marketing and Media Head

2 weeks ago

Johannesburg, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

**purpose**:

- To develop, oversee, manage and implement an FNB digital marketing and media strategy, including content and direct marketing, campaigns and activities, in line with the FNB strategy, brand and direction.**experience and qualifications**:

- Minimum Qualification - Relevant Degree with specialisation in Marketing Management
- Preferred Qualification - Relevant Post Graduate in Business
- Experience - 5 to 8 years experience in a similar environment, of which 2 to 3 years ideally at management level**additional requirements**:

- 5 years managing a team
- Experience in both business and marketing environments
- Min 3 years’ experience in the financial services sector
- Strong digital marketing background and thorough knowledge of relevant digital marketing standards, channels and methodologies
- Experience around data driven digital marketing, incl use of analytics, experience in audience strategy, digital direct marketing will be advantageous
- Experience with UX, UI and dev advantageous

**responsibilities**:

- Participate in planned activities that are appropriate for own and employee development
- Produce and monitor reports on FNB digital media
- Drive collaboration with the development and UX teams
- Implement relevant analytical tracking requirements across digital and direct marketing channels, integrating into overall reporting and insights, and sharing across various channels, business units and external suppliers
- Develop, encourage and nurture collaborative relationships within FNB and/or across the FRG
- Design and implement new or cutting-edge systems, solutions and processes and initiate innovations and changes aligned to business strategy
- Ensure compliance to legislative and audit requirements and adherence to relevant processes
- Manage expenditure planning and reporting within approved budget parameters
- Continuously assess own performance, seek timely and clear feedback and request training where appropriate
- Demonstrate leadership behaviour through personal involvement, commitment and dedication in support of organisational values
- Drive a digital marketing strategy aligned to professional standards, practices and governance

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