Customer Value Management Specialist- Sme Segment, Relationship Banking

2 weeks ago

Sandton, South Africa Absa Bank Limited Full time

Empowering Africa’s tomorrow, together one story at a time.
- With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

To develop and execute segment specific Client Value Propositions as well as to provide advice, support in the formulation and associated improvement of these segment specific Client Value Propositions for Business Banking.

Job Description
- Client Strategy and Solutions: Design, develop and maintain client value propositions for specific segment and subsegments. Translate the segment client strategies into actionable and measurable CVPs. This is to encompass segment strategy and tactics, products and services, sale and service model, pricing customer experience relationship model and rewards.
- Data & Information gathering and research: Identify internal data and information sources and establish information channels and networks (formal and informal) for the purpose of obtaining pertinent data and information which can be meaningfully transformed into value adding customer intelligence. Obtain internal customer data and information - with an emphasis on the customer segmentation and related segment characteristics, dynamics and behavior.
- Analysis and Insights: Analyze and interpret the internal landscape in terms of Absa customer - inclusive of product usage, channel usage, frequency of interactions, geography, customer experience and performance - in order to provide various integrated views and insights of customer to inform CVP’s. Develop an in-depth understanding of customer (within context of the Absa segmentation) needs and wants through external and internal research.
- Segment research: Identify the need and support the implementation of primary research on the segment market. Actively keep up to date with all relevant knowledge, legislation, competitors and developments within the business unit and banking industry that may have an impact on the Business Advantage
- Customer Value Proposition (CVP) Development, Maintenance and Measurement: leverage insights to identify CVP development requirements and establish development initiatives, in conjunction with the relevant business partners. Engage with various Absa stakeholders to develop deep understanding and insight of the performance of existing product and service propositions, identify areas of performance improvement and translate into actionable plans.
- Business Enablement: Establish and maintain relationships with key internal and external stakeholders to identify cross-functional business growth opportunities and platforms to communicate Relationship Banking Segments business intent and performance objectives.

Education

Bachelor's Degrees and Advanced Diplomas: Business, Commerce and Management Studies (required)
- Absa Bank Limited reserves the right not to make an appointment to the post as advertised_

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