Digital Marketing Manager

1 week ago

Johannesburg, South Africa COSMETOLOGY Full time

Digital Marketing Manager (E-CommerceDigital Marketing Manager (E-Commerce Funnels & Paid Ads)

**Cosmetology.co.za** is looking for a **Digital Marketing Manager** who understands the science of **direct response marketing, conversion funnels, and high-performance advertising**. This isn’t a fluff or vanity metrics role — we want someone who knows how to turn cold traffic into repeat buyers using the **right message, at the right time, on the right platform**.

Your Mission
- **Run and scale** paid campaigns across **Google Ads, Meta (FB/IG), and TikTok**:

- Master **conversion funnels** — from ad click to checkout to post-purchase
- Drive **sales**, not just traffic — your goal is to **optimize for revenue**:

- Execute and test **landing pages, upsells, cross-sells, and lead magnets**:

- Build segmented, high-converting audiences using **first-party data + pixels**:

- Manage **product catalogs, feed integrations**, and **dynamic product ads**:

- Audit and improve full **tracking stack** (GA4, GTM, Meta Pixel, TikTok Pixel)

You Should Know This Cold
- **Direct marketing principles** — attention, desire, action, conversion
- eCommerce funnel stages: awareness → consideration → purchase → repeat
- Ad copy that **sells**, not just looks good
- A/B testing frameworks and creative iteration
- Ad platforms**:Google Search, Display, Shopping, Performance Max**, Meta Ads Manager, TikTok Ads
- Tools like **GA4**, **Hotjar**, **WooCommerce**, **Klaviyo**, **FunnelKit**

Ideal Profile
- You’ve built and scaled at least one **eCommerce funnel to profitability**:

- You’re obsessed with metrics like **ROAS, AOV, LTV, CAC**:

- You’ve written ads, edited landing pages, and configured pixels yourself
- You know how to find **buying intent** — and turn it into revenue
- You understand the psychology behind why people buy (or don’t)

Bonus Points If You Can
- Build automations with Klaviyo or Meta lead forms
- Improve checkout flow and CRO via testing
- Set up **remarketing** across all stages of the funnel

What You Get
- Performance-based bonus potential
- Work with a fast-moving, high-converting eCommerce team
- A chance to grow a beloved SA beauty brand with real market traction

Pay: R20 000,00 per month

Application Question(s):

- What’s your go-to funnel strategy for a cold audience?
- How do you diagnose a drop in ROAS?
- What ad copy formula do you use most?
- What’s your preferred testing cadence (creative, audiences, landing pages)?
- What’s one direct marketing principle most marketers get wrong?

Work Location: In person

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