1 X Senior Digital Marketing Analyst

6 hours ago

Claremont, South Africa Rentokil Initial Full time

You will be central to turning complex data into actionable insights, helping us to understand customer behaviour, evaluate campaign effectiveness, and identify opportunities for growth across all our digital channels.

**Requirements**:
**PRINCIPAL DUTIES & RESPONSIBILITIES**:

- Digital Marketing Performance Analysis:
- Identify key trends, opportunities, and issues from performance data, providing actionable recommendations for optimisation.
- Develop and maintain comprehensive dashboards and reports to track KPIs and present findings to stakeholders.
- Conduct in-depth audience segmentation analysis to inform targeted marketing strategies.
- Perform A/B testing and multivariate testing on campaigns and landing pages to improve conversion rates.
- Analyse website traffic patterns, user journeys, and conversion funnels using tools like Google Analytics.
- Work closely with channel managers to interpret data and translate insights into practical campaign adjustments.- KPI Reporting & Insights:
- Own the collation, analysis, and presentation of the digital sections of the monthly marketing KPI deck.
- Ensure accuracy and consistency of data across all digital marketing reports.
- Present clear, concise, and actionable insights to marketing leadership and wider business teams.
- Develop bespoke reports and ad-hoc analysis as required to support business objectives.

Stay up-to-date with industry trends, best practices, and new technologies in digital marketing analytics and marketing automation.
- Rhythmyx CMS Support and Build:
- Using the content briefs to support the page build alongside the Marketing Specialist within the CMS Rhythmyx.
- Support the Marketing Specialist to update and improve content using content briefs - as and when necessary.

**SKILLS and COMPETENCIES**:

- Proven experience (typically 2-4 years) in a Digital Marketing Analyst, Marketing Analyst, or similar data-driven role.
- Strong proficiency in web analytics platforms, particularly Google Analytics 4 (GA4).
- Experience with other digital marketing analytics tools (e.g., Google Search Console, SEMrush, Ahrefs, social media analytics platforms).
- Excellent analytical skills with the ability to interpret complex data, identify trends, and draw meaningful conclusions.
- Proficient in Excel/Google Sheets and PowerPoint/Google Slides for data manipulation, analysis, and professional reporting/presentations.
- Familiarity with A/B testing methodologies and tools.
- Strong communication and presentation skills, with the ability to explain complex data to non-technical stakeholders.
- Proactive, self-motivated, and able to work independently as well as part of a team.
- Familiarity with POPIA and data privacy best practices.

Desirable (but not essential):

- Experience with other marketing automation platforms.
- SQL skills for data extraction and analysis.
- Experience with data visualisation tools (e.g., Google Data Studio/Looker Studio, Tableau, Power BI).
- Understanding of attribution models.

**QUALIFICATIONS and EXPERIENCE**
- Matric (Grade 12)
- Bachelor’s degree in Marketing, Advertising, or a related field
- Project Management Skills
- Complete knowledge of the latest digital marketing trends and techniques

**Benefits**

Benefits including:

- Competitive Salary.
- Company contribution to Medical Aid and Pension / Provident Fund
- Opportunity for Growth and Development

**Employment Equity

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