Growth Marketing Manager: Education Sector

5 days ago

Pretoria, South Africa Viv Gordon Placements Full time

**Responsibilities**:
Product Leadership
- Lead the ideation and execution of product changes that drive growth, partnering with Academic teams and Instructional Design Teams.
- Establish shared vision across the company for growth product optimisations by building consensus on priorities leading to major product improvements
- Define and analyse metrics that inform the success of products
- Communicate details, updates and implementations across all stakeholders and teams with extreme attention to detail
- Communicates and simplifies concepts to the audience’s needs.

Analytical

Product Growth Analysis
- Understanding ecosystems, user behaviours, and long-term trends
- Identifying new levers to help move key metrics
- Proposing what to build in the product roadmap.

Data Driven Leadership
- Influencing product teams through presentation of data-based recommendations
- Communicating state of business, experiment results, etc. to product teams
- Spreading best practices for growth with product teams to drive impact.

Product Marketing
- Understand the competitive landscape of products and the company’s relative position to inform the product growth strategy and design
- Plan and lead cross-functional efforts to take known product optimisations and implement them in other places
- Lead marketing efforts partnering with Product teams, to effectively promote high retention experiences globally
- Drive multiple projects from strategy to execution in a fast-paced environment in an organised way**Requirements**:

- Industry relevant Degree/Diploma
- Critical thinking: You’ll need to work with a cross functional team and will likely be resource constrained and under a lot of pressure to grow. Because of this, you’ll need to take in large amounts of data from multiple inputs (founders, users, academic teams, PMs, the market, acquisition sources, costs, etc.) and distil that down into a clear vision and plan
- Product skills: Understanding of how to activate users along the user journey and to get them to the next stage in the funnel is a critical aspect of growth marketing. If you can’t get people to take your intended actions, then you’ll fail. A lot of this foundation starts with having product skills that enable you to think about how to develop the playbook to drive activation
- Acquisition skills: You’ll need to think about how content marketing, paid acquisition, organic growth like SEO, and partnership/affiliate marketing all play a role in growth. It’s highly likely you’ll at a minimum intersect with what marketing is doing and help drive acquisition
- Experimentation: You cannot be a perfectionist. You must be comfortable with failure. To excel as a growth marketer, you need to be hypothesis driven and growth minded. You need to look at most aspects of growth through an experimentation lens. And once something works, then you double down
- Prioritisation. You’ll need to be ruthless about prioritisation of experiments while also running multiple simultaneous efforts across the growth marketing spectrum in order to succeed.

City: Hybrid/Remote in Pretoria

Country: South Africa

Level of Expertise: Mid-Senior

Remuneration: Negotiable

Reference Number: #Viv2907

**Viv Gordon**:
MD & Consultant

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