Sales & Marketing Manager, Luxury Hotel Group, Camps Bay

2 weeks ago

Cape Town, South Africa Hospitality Jobs Africa Full time

Key Responsibilities
Sales Development
Drive direct bookings and enquiries through strategic sales initiatives
Set and track individual and team sales targets
Conduct client outreach, site inspections, and corporate sales calls
Analyse competitor activity and local market trends
Develop sales strategies to promote midweek and off-season bookings
Promote loyalty programs and drive Leisure Club membership
Database management and sales data mining
Marketing Management
Develop and execute comprehensive marketing plans for each property
Collaborate with group marketing and production teams to ensure brand consistency
**Maintain and optimise all marketing channels**:
Social media
SEO & SEM
Third-party platforms
Traditional and digital advertising
Ensure websites are accurate, up to date, and visually aligned with brand standards
Maintain all promotional collateral, assets, and imagery
Product Knowledge & Development
Maintain deep knowledge of all products, services, policies, and sub-brands
Assist in conceptualising and marketing new offers, services, and facilities
Monitor performance of new initiatives and identify areas for improvement
Customer Relations
Deliver a high standard of guest communication and service
Handle client queries and complaints with a professional, solutions-focused approach
Foster repeat business through exceptional customer service
Public Relations
Manage PR channels including newsletters, social media, and media partnerships
Support the communication strategy for pre
- and post-event interactions
Monitor and respond to online reviews in alignment with brand voice
Revenue & Reporting
Assist in setting annual rates and budgets
Monitor revenue across all streams and report weekly/monthly performance
Negotiate packages and rates aligned with business goals
Track lost business and analyse trends for future planning
Guest Experience Oversight
Ensure product presentation and service levels match marketing promises
Support event execution and be present during key activities, conferences, and launches
Maintain availability for urgent issues and timely communication
Minimum Requirements
Education
Grade 12 or equivalent
Tertiary qualification in Sales, Marketing, Hospitality, or Tourism (preferred but not essential)
Experience
3-5 years in a similar sales and marketing leadership role within hospitality
Proven success in revenue-focused sales strategies
Familiarity with Property Management Systems (Opera PMS advantageous)
Proficiency in Microsoft Office Suite
Experience in managing online marketing and advertising campaigns
Understanding of hospitality marketing structure and multi-brand environments
Between 3 - 5 Years

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