Head of Demand Generation

We're Houst

A professional management service for properties. Our mission is to make hosting on websites hassle-free for everyone using technology to disrupt the short-term accommodation sector. We’ve grown fast. Since launching in 2015, we’ve partnered with thousands of happy hosts, helping them to make important earnings. The business has now expanded worldwide - we’re operating in over 20 cities globally, from Auckland to Lisbon, and there’s a lot more to come. From holidaymakers to full-time landlords, host happiness is central to everything we do.

By leveraging cutting-edge technology and strategic partnerships, we aim to provide seamless experiences for both hosts and guests. As we continue to expand our presence in the market, we are seeking a skilled and strategic Head of Demand Generation to join our team and drive growth through optimised pricing strategies and channel usage.

**Position Overview**:
As the Head of Demand Generation, you will play a pivotal role in maximising our revenue potential by implementing effective pricing strategies and optimising channel usage. This position requires a blend of data analytics expertise, strategic thinking, and partnership development skills. You will collaborate closely with cross-functional teams to drive business growth and ensure a competitive edge in the market.

**Pricing Strategy Development**:

- Develop and implement pricing strategies that maximise revenue while maintaining competitiveness in the market.
- Analyse market trends, competitor pricing, and customer behaviour to inform pricing decisions.
- Utilise data-driven insights to continuously refine pricing models and strategies.

**Channel Optimisation**:

- Optimise channel usage through effective allocation of resources and budget.
- Establish and nurture strategic partnerships with booking platforms to enhance visibility and drive bookings.

**Data Analysis and Insights**:

- Utilise advanced analytics tools to extract actionable insights from large datasets related to pricing, demand patterns, and channel performance.
- Develop forecasts and models to predict demand fluctuations and optimise pricing accordingly.
- Monitor KPIs and metrics to track the effectiveness of pricing strategies and channel optimisation efforts.

**Cross-Functional Collaboration**
- Collaborate with Product, Marketing, and Sales teams to align pricing strategies with overall business objectives.
- Provide insights and recommendations to support product enhancements and marketing campaigns
- Work closely with the finance team to ensure pricing decisions align with revenue targets and financial goals.

**Continuous Improvement**
- Monitor industry trends and emerging technologies relates to pricing optimisation and demand generation.
- Proactively identify opportunities for process improvement and innovation within the demand generation function.
- Drive experimentation and A/B testing initiatives to validate pricing hypotheses and optimise results.

**Requirements**:

- Degree in Business, Economics, Statistics, or a related field; Master’s degree preferred
- Proven experience in demand generation, pricing strategy, or revenue management roles, preferably in the hospitality or prop-tech industry.
- Strong analytical skills with proficiency in data analysis tools such as SQL, Python, or R.
- Experience with pricing optimisation software and revenue management systems

**Benefits**
- 23 days paid holidays + public holidays
- An extra day off for your birthday - because who wants to work on their birthday?
- Enviable company culture - we’ve put time into getting our work culture just right. Regular team social events, company-wide recognition of outstanding work.
- Regular team social events (both in person and virtual)
- Company-wide recognition of outstanding work
- Opportunities to innovate
- Laptop - For business use

**Join us in shaping the future of the prop-tech industry and revolutionising the way people experience short-term accommodations. If you’re passionate about leveraging data-driven insights to drive business growth and thrive in a dynamic startup environment, we want to hear from you