Public Relations Account Executive

2 weeks ago

Cape Town, South Africa Ad Talent Africa Full time

**Who we are**:We are a dynamic boutique agency specialising in corporate PR and building business reputations.

**What we do**:We deliver exceptional traditional PR through media liaison, strategy and reputation management.

**What we are looking for**:We are seeking a talented Public Relations Account Executive to join our diverse team.

**What you will do**:

- Develop and implement comprehensive PR strategies and campaigns to meet client objectives and KPIs
- Cultivate and maintain strong relationships with clients, acting as their main point of contact
- Create compelling press releases, media pitches and other PR materials to secure media coverage and increase brand visibility
- Monitor media trends and identify proactive media opportunities for clients
- Coordinate and oversee media events, press conferences and product launches
- Collaborate with cross-functional teams including creative, digital and social media to ensure seamless execution of integrated campaigns

**What you must have**:

- Bachelor's degree in Public Relations, communications, journalism or a related field
- Minimum of 3 years of experience in public relations, preferably in an agency
- Proven track record in developing and implementing successful PR campaigns
- Ability to build and maintain client relationships effectively
- Proficiency in industry-standard PR tools and software
- Ability to work well under pressure and meet tight deadlines
- Creative thinker with a strong understanding of current trends in PR and digital media

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