Campaign Co-ordinator
2 weeks ago
The Campaign Coordinator is responsible for building and executing sales campaigns approved by a campaign committee to generate new sales channels and sales opportunities.
You are to maintain two opportunity queues within their optimal (size) ranges:
- Transactional opportunities: feeding inside sales (Trade and Projects)
- Major opportunities: feeding the field sales (Enterprise and Business Development managers)
Your secondary responsibility is to fine-tune the opportunity mix to maximize the productivity of both teams and feedback campaign statistics to the campaign committee and relevant business unit managers.
SPAN OF CONTROL
This position will form part of the Projects and New Business Team and will report into the Head of National Specifications.
KEY ACCOUNTABILITIES & OUTPUTS
- Mining CRM and ERP for prospect lists.
- The coordination of promotional campaigns (including offer-formulation and the production of creative collateral and campaign execution)
- Campaign performance tracking and reporting via CRM and Mautic
- A/B testing to optimize return on campaign spend.
- In addition to promotional activities, you will also be required to: Participate in short daily WIP (Work in progress) meeting.
**REQUIREMENTS**:
- Previous experience working In Construction Industry is advantageous.
- 1 - 2 years’ experience in relevant experience
- Excellent interpersonal and communication skills with the ability to converse at all levels.
- A genuine interest in marketing and a flare for design
- Excellent administration and computer skills
- Meticulous attention to detail to execution
- Previous exposure to a CRM (database) is advantageous
- Previous experience in A to B testing is advantageous.
- Previous experience in data handling.
- Computer literate and ability to use Microsoft Office packages.
COMPETENCIES: INDIVIDUAL CONTRIBUTOR LEVEL
- **Valuing Differences** - Working effectively with individuals of diverse cultures, interpersonal styles, abilities, motivations, or backgrounds; seeks out and uses unique abilities, insights, and ideas from diverse individuals.
- **Work standards** - Setting high standards of performance for self and others; assuming responsibility and accountability for successfully completing assignments or tasks; self-imposing standards of excellence rather than having standards imposed.
- **Earning Trust** - Gaining others’ confidence by acting with integrity and following through on commitments while disclosing own positions; treating others and their ideas with respect and supporting them in the face of challenges_._
- **Initiating Action**:
- Taking prompt action to accomplish work goals; taking action to achieve results beyond what is required; being proactive.
- **Customer Orientation**:
- Placing a high priority on the internal or external customer’s perspective when making decisions and acting; implementing service practices that meet the customers’ and own organization’s needs.
- **Quality Orientation**:
- Accomplishing tasks by considering all areas involved, no matter how detailed; showing concern for all aspects of the job; accurately checking processes and tasks; being watchful over a period of time.
- **Safety Focus**:
- Identifying and improving conditions that affect own and others’ safety, upholding safety standards_._
- **Planning and Organising**:
- Establishing an action plan for self and others to complete work efficiently and on time by setting priorities, establishing timelines, and leveraging resources_._
- **Continuous Learning**:
- **Influencing** - Using effective involvement and persuasion strategies to gain acceptance of ideas and commitment to actions that support specific work outcomes.
- Technology Savvy - Leveraging one's practical knowledge and understanding of recent technology tool, solutions, and trends to improve work results, sold work problems, and take advantage of new business opportunities.
QUALIFICATIONS
- Grade 12 / Matric with mathematics or math’s literacy.
- Marketing and campaign experience is advantageous.
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