Group Head: Art

1 week ago


Cape Town, South Africa 99 Cents Full time

You will be responsible for leading and inspiring a team of talented art directors to create exceptional visual concepts across all channels.

You will play a pivotal role in developing innovative and impactful campaigns that resonate with our target audiences, driving brand awareness and engagement.

**Responsibilities**

**Leadership**
- Oversee and mentor a team of art directors, providing guidance, support, and inspiration to foster their creative growth
- Drive the development of innovative and compelling creative concepts that align with client objectives and brand identity
- Ensure the highest standards of quality and execution in all creative deliverables
- Lead and inspire Art Direction best practice
- Ensure consistency and integration of art direction across all communication channels
- Responsible for seeing the idea through the creative process to final sign off
- Mentor junior and mid art directors
- Participate in new business initiatives, from identifying opportunities to pitch development
- Hands-on creative development from concept to implementation
- Provide quality assurance of all creative deliverables

**Thinking**
- Collaborate with copywriters and other team members to develop the overarching creative strategy and big ideas for campaigns
- Demonstrate a strong understanding of consumer insights and market trends to create relevant and engaging content
- Think critically and creatively to solve complex challenges and generate unique solutions
- Interact with other agency teams/divisions to develop creative concepts
- Work to brief and show understanding and relevance to the target market

**Integration**
- Research and implement AI-powered design tools and techniques to streamline workflows and enhance creative output
- Utilize AI algorithms for tasks such as generating design ideas, creating custom illustrations, and optimizing visual assets

**Proficiency**
- Stay up to date on the latest design software, hardware, and industry trends
- Leverage technical skills to create visually impactful and technically sound designs
- Create social, digital, print, TV, OOH and editorial layouts and oversee shoots

**Excellence**
- Manage the day-to-day operations of the art direction team, including workflow, deadlines, and - along with Traffic - optimal resource allocation to enable quality delivery
- Ensure efficient and effective execution of creative projects, from concept to completion
- Collaborate with production teams to ensure seamless transition of creative concepts into production
- Oversee creative consultations with strategy and account teams to assure appropriate creative strategies, adequacy/accuracy of input, production support, necessary reviews, and client presentations

**Client Management**
- Present creative concepts to clients and effectively communicate the creative rationale and solution, ensuring all concepts are well thought-out, strategic, highly creative, and effectively answer the brief requirements
- Build strong relationships with clients and foster trust and collaboration
- Address client feedback objectively and openly, and make necessary adjustments to creative deliverables

**Retail Focus**
- Demonstrate a deep understanding of retail marketing and consumer behaviour
- Develop creative concepts that are tailored to the unique challenges and opportunities of the retail environment

**KPIs**

**I. Leadership and Team Development**
- Conduct performance reviews and individual development plans for team members, focusing on creative growth and skill enhancement.
- Achieve consistent team satisfaction scores, measuring the effectiveness of mentorship and guidance provided to junior and mid-level art directors.

**II. and Consistency in Creative Output**
- Maintain consistently high levels of adherence to brand standards and quality expectations across all creative deliverables.
- Ensure that 100% of projects meet consistency and integration standards across channels

**III. in Project Delivery and Resource Management**
- Complete creative projects on time and within the allocated resources by effectively managing workflow and collaborating with the Traffic team.

**IV. Satisfaction and Communication**
- Present creative concepts to clients with a goal to first time approval on initial presentations.
- Satisfactorily address and implement client feedback, ensuring responsiveness to client needs and alignment with project briefs.

**V. through AI and Technical Proficiency**
- Integrate AI-powered design tools wherever possible, streamlining workflows and enhancing creative output.
- Ensure team proficiency with the latest design software

**Qualifications and Experience**
- Tertiary degree or diploma in art direction and marketing and/or communications
- Strong conceptual ability demonstrated by an impressive portfolio of work
- Experience in omni-channel advertising is crucial
- Proven experience as a Creative Group Head or a similar leadership role in advertising or



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