Marketing and Business Development Advisor

5 days ago


Johannesburg, South Africa Hogan Lovells Full time

Keen to become part of a truly global, collaborative team of professionals? Your journey begins here.

Role Overview

This is a varied and hands-on role which offers the opportunity for involvement in business development planning, client relationship management, profile raising, proposal writing, client research, project management, budget management and event support. Our expectation is that the Advisor will possess a strong business development background with experience of imbedding a culture of best practice. They will work closely with the team to deliver the business plan in order to help the business grow.

Key Performance Areas and Accountabilities
- Business Development: Support with business development plans, client targeting and research, and implementation of those plans.
- Client Relationship Management: Support with business development on selected key clients. This will involve supporting the partners and Key Account Managers (KAMs) with the internal management and administration of these accounts; implementing the firm-wide client feedback programme; and taking the lead in developing actionable client development plans and draft relationship reports.
- Business Proposals: Supporting the proposal process including: opportunity assessment; formulation of proposal strategies; drafting proposals; client and competitor research; developing key messages and compelling value propositions. In addition, working with multiple stakeholders to present pricing analysis and modelling recommendations; and where appropriate undertaking proposal debriefs with clients.
- Research: Requesting market intelligence including client and competitor research across the and efficient assessment of relationship development and new business opportunities.
- Profile Raising: Working with multiple stakeholders including partners, local agencies, and the global media relations team to identify and pursue profile raising opportunities, including article placement, and coordinating media interviews and press releases. In addition, a key function of this role will be to help increase internal awareness of the Johannesburg practice, capabilities, and new business opportunities.
- Event Support: Initiate, plan and execute a broad range of events and client engagement activities including panel and speaking engagements, substantive seminars and conferences, social events and receptions.
- Social Media: Working closely with the local agency, regional and global marketing and communications team to raise our profile across social media platforms
- Collateral Management: Oversee the updating and maintenance of a full suite of marketing collateral, including office and practice profiles, brochures, PowerPoint presentations and experience trackers.
- Reporting: Develop and deliver local M&BD reports, business summaries and deal reporting. Also help to collate information for global management conferences and regional reports.
- Directory and Award Submissions: Draft and coordinate legal directory and award submissions.
- Information Maintenance: Ensure that key information systems such as the website, credentials database, experience database, and InterAction contacts database for the office are kept up-to-date.

Processes and Systems:

- Ensure that the systems and processes we use to support our marketing activities are managed and promoted in an integrated and consistent manner across our international network of offices.
- Client listening - Track and update client listening interviews and feedback according to the Client Listening Program, capturing information in the Client Listening Database and/Tracker.
- Proofing internal and external client facing deliverables and saving to the appropriate document management system.
- Uploading final pitches into our Global Pitch System (GPS) and/or our Global Pitch Library (GPL), ensuring pitch materials are kept up to date, are client-focused, compliant, and easy to evaluate.
- Experience database - Support the experience capture process/database and regularly maintaining records.
- Credentials hub - Collaborate with practice area, regional, and industry Marketing and Business Development teams to update the credentials database.
- Other duties and systems as assigned, supporting a broad range of M&BD services.
- Ad-hoc projects: Assisting with special projects as required.

Role Requirements

Qualifications and Training:

- Bachelor's degree, preferably with an emphasis in business administration, marketing or law.
- Minimum 4 - 6 years’ experience in Marketing Advisory and Operational Management in a law firm (working with practice group strategies, tenders and pitches) experience at Managerial level
- Minimum 4 -6 years’ experience in Project and Change Management at Managerial level

Key Competencies:

- A minimum of approximately 4 - 6 years of experience in a business development role with proven practice development, client relationship and industry sector development exper



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