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Digital Content Creator

2 weeks ago

Cape Town, South Africa Flash Full time

**RESPONSIBILITIES**:

- Ensure you have a clear understanding of the short-term and long-term Business and Marketing targets and then develop content strategies accordingly.
- Creating content which will catch maximum customer interest.
- Writing and reviewing content for websites, social media pages and public communications.
- Optimise Search Engine Optimization driven content and increase the site traffic.
- Collaborating with the Advertising and Brand team to ensure brand taglines, logos and other promotional material is as per guidelines and adhered to.
- Measuring and monitoring company website and social media traffic statistics.
- Monitor the increase in traffic due to new content and take actions accordingly to improve the traffic metrics.
- Brainstorming and suggesting new ways to improve the traffic by tapping into new platforms and channels.
- Ensure that the content is compliant with the copyright and data protection laws.
- Maintain consistency in content and ensure alignment with the brand history and plans.
- Identify customers’ needs in relation to the company and write content to cater those needs.
- Update the website, social media and content pages periodically.
- Conducting research on the key SEO terms and incorporating them into the content to achieve maximum viewership.

**MINIMUM REQUIREMENTS**:

- A Bachelor’s degree in communications, English, journalism, literature, marketing or other related fields.
- 3-5 years’ experience as a content creator in prior roles creating strong and engaging content.
- Understanding of SEO best practices.
- Prior job experience in web traffic metrics, HTML and web publishing
- Proficiency with content management systems and analytics software.
- Excellent writing, proofreading and communication skills.
- Detail oriented work style with good time management and organizational skills.
- Knowledge of various analytics platforms.

**BEHAVIOURAL SKILLS**:

- Excellent written and verbal communication skills as well as organisational skills.
- Skills to ensure accurate detail is shared, proofread and edited as required before publishing.
- Ability to match up with fast paced work life.
- Excellent IT skills.
- Proficiency with Microsoft Office suite, specially excel and powerpoint.
- Ability to work efficiently maintaining high quality and accuracy.
- Goal oriented and customer oriented.
- Multi-project management skills, adhering to timelines and performing under pressure to achieve the targets.
- Ability to attention to detail along with a creative mind.
- Developed team working skills to collaborate with various departments and work in alignment with them.
- Ability to maintain consistency in their content writing.
- Ability to understand and cater to the needs of customers and discover the potential markets for the company.
- Excellent time management and planning skills to ensure meeting deadlines.
- Have an understanding of UI/UX design.
- Having an analytics mindset to analyse what type of customer are attracted to what content and then analysing a target market.
- Ability to communicate the message in simple and beautiful language which will attract audience.
- Content creators should publish new contents periodically at a steady pace.

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