Digital Marketing Specialist

1 week ago

Johannesburg, South Africa CanMar Ventures Full time

This is a remote position.

Welcome to CanMar 2.0.

Founded in 2017, at CanMar we are dedicated to providing staffing and business solutions for the global cannabis, psychedelics, and hemp industry.

Since we understand the current cannabis, psychedelics, and hemp market, CanMar is perfectly positioned to help both employers and job-seekers navigate this thriving and evolving marketplace.

Are you passionate about everything digital? Do you live, breathe and eat marketing? If so, we want to hear from you. CanMar is looking for their next Digital Marketing superstar. Someone with a voice, someone who has a strong understanding of how to break through the online clutter and has a passion for working on projects that are changing the cannabis and psychedelics industry. If this sounds like you, we want to hear from you

Key Responsibilities:

- Develop comprehensive strategies that drive traffic to both our website and app
- Ability to work with third party agencies on the design, and UX
- Create paid campaigns on social media platforms
- Exceptional understanding and implementation ability of SEO both on page and off page
- An ability to maintain consistent brand messaging throughout all platforms
- Analyze and report on campaign/activity results and metrics. Providing recommendations for future campaigns and optimizing content.
- Champion affiliate marketing program
- Knowledgeable around all best practices when it comes to digital marketing
- Listen online and manage the chatter to ensure that all digital and social media platforms are effectively monitored; identify and resolve consumer issues in a timely, accurate and on brand manner

**Requirements**:

- 3 years + working as a digital marketing specialist or similar role
- Completion of education either in the e-commerce, marketing or digital space
- Knowledge and experience with digital marketing, marketing automation and campaign management tools
- Knowledge of social media marketing best practices
- Proactive mindset and ability to plan, communicate, and deliver project plans accordingly
- Ability to handle multiple tasks in a fast-paced environment and have sound business judgment in project prioritization
- Strong written and verbal communication
- Has the ability to jump in and hit the ground running.
- Has a particular strong aptitude to learning new programs quickly

**Nice to Have’s**
- Experience working with Active Campaign is a bonus
- A background in cannabis or psychedelics
- Has experience working in a start-up culture

**Experience**:

- Digital Marketing: 3 years (required)

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