Visual Merchandiser

2 weeks ago


Cape Town, South Africa TalentLink Full time

Responsible for brand visibility in retail and trade marketing environments.
- Analysing own and competitor product offerings, sell-through and customer trends.
- Weekly store visit feedback and analysis.
- Conducting bi-weekly store audits.
- Coach, train, and provide feedback to retail operations, and sales team on what is observed.
- Become the brand product expert.
- Implement and oversee the retail and wholesale training program: create seasonal product training guides. (VM and Product)
- Ensure a national training standard is set for all training sessions conducted and measured accordingly. (VM and Product)
- Work with Merchandise Planner on product flow and storytelling.
- Create and implement a creative visual merchandising strategy for seasonal campaigns and product flows.
- Adapt global the VM guidelines to local market’s needs.
- Develop and coordinate in-store VM and POS visuals.
- Work with Marketing and Merchandise Planner to align in-store POS with seasonal product and campaigns.
- Create appealing and eye-catching visual displays that lead the customer through the entire store.
- Monthly VM and campaign reporting on execution and effectiveness.


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