CRM Manager

1.1. Goldrush Division:
Online Betting

1.2. Goldrush Site/Operation Name:
Restivox (PTY) LTD (Crazy Slots Free State)

1.3. Goldrush Site/Operation Address:
66 ONTDEKKERS RD Roodepoort 1734

1.4. Direct Reporting Line:
Operations Manager

1.5. Job Title: :CRM Manager

1.6. Experience and Educational requirements:
Proven CRM Experience -Analytical Expertise: -Strategic Implementation: -CRM Tools and Platforms -Collaborative Mindset

1.7. Job Summary:
A CRM (Customer Relationship Management) Manager is responsible for overseeing the development and implementation of strategies to improve

customer relationships and increase customer retention, loyalty, and overall satisfaction. Their role is centered around using CRM tools and systems to

understand customer needs, analyze data, and provide personalized experiences. Below are the key responsibilities of a CRM manager

1.8. Click to access detailed job description:
NONE

1.9. Qualification or experience requirements for this position:

- Bachelor’s degree in marketing, Business, or a related field. - Relevant Data Analysis Qualification

1.10. Duties and Responsibilities:
CRM Strategy Development Develop CRM strategies: Design and implement strategies to improve customer engagement, retention, and overall

satisfaction. Identify customer segments: Classify customers based on behaviors, demographics, or value to create targeted marketing campaigns.

Enhance customer lifecycle management: Develop approaches to effectively manage customers at every stage of the lifecycle (acquisition, retention,

loyalty, etc.). 2. Data Analysis & Reporting Monitor and analyze customer data: Use CRM software to analyze customer behavior, preferences, and

purchasing patterns. Track key metrics: Monitor key performance indicators (KPIs) such as customer retention rate, customer satisfaction, lifetime value,

and churn rate. Create reports: Develop reports that provide insights into customer behaviors and campaign performance to help drive strategic

decisions. 3. Customer Relationship Management Customer segmentation: Identify and define customer segments to create personalized ccommunication

relevant content. Address customer concerns: Work with customer support teams to resolve customer complaints, feedback, and ensure satisfaction. 4.

Campaign Management Design and manage campaigns: Plan, execute, and optimize targeted marketing campaigns that improve customer loyalty and

drive sales. Cross-functional collaboration: Work with marketing, sales, and customer support teams to create cohesive campaigns. A/B Testing: Conduct

tests on different strategies, messaging, and offers to identify the most effective ways to engage customers. 5. CRM System Management CRM platform

management: Oversee the operation and maintenance of CRM software, ensuring that it aligns with business goals. Implement automation tools: Utilize

CRM automation tools to streamline communication and tasks. Ensure data accuracy: Maintain accurate and up-to-date customer information in the

CRM system. 6. Customer Retention & Loyalty Develop loyalty programs: Create and manage customer loyalty programs that reward repeat customers.

Implement retention initiatives: Design strategies aimed at reducing customer churn and increasing customer lifetime value. Monitor customer

satisfaction: Use surveys, feedback forms, and direct communication to measure satisfaction and identify areas for improvement.Cross-Departmental

Coordination Collaborate with marketing: Ensure the CRM strategy aligns with the overall marketing strategy and campaign goals. Work with sales

teams: Support sales teams by providing insights into customer behavior and trends, enabling them to improve sales strategies. Align with customer

service: Ensure customer feedback is integrated into CRM strategies and that the service team is well-informed about customer concerns.8.Technology &
Innovation Adopt new tools and technologies: Stay updated on the latest CRM technologies and tools to improve processes and enhance customer

tools to maximize efficiency.. Training & Development Train team members: Provide training to staff on CRM software, tools, and best practices to ensure

consistency in customer interactions. Maintain customer relationship best practices: Keep the team informed of new CRM trends, technologies, and

techniques to optimize customer engagement. Budget & Resource Management Manage CRM budget: Oversee the budget for CRM-related activities,

campaigns, and tools. Optimize resource allocation: Ensure resources are allocated efficiently to maximize CRM effectiveness.

1. Goldrush Internal Employment Vacancy Position Details:
Matric Certificate

Copies of all Qualifications

Motivational Letter from current line manager

Updated Curriculum Vitae

**Job Types**: Full-time, Permanent

Pay: Up to R30 000,00 per month