Google Analytics Expert

2 weeks ago

Cape Town, South Africa Letsema Full time

The Letsema Group is looking to recruit exceptional, highly skilled, motivated and knowledgeable Google Analytics Specialist. This role requires expert-level knowledge in Web Analytics (strategy, requirements, implementation, validation, reporting) specifically with Google Analytics. The ability to communicate clearly and effectively with technical and non-technical team members is a must. SEM / SEO is also a necessity.

**Role Responsibilities**:

- Administration of client analytics accounts, properties, user management, dashboards, and reports.
- Provide in-depth and insightful custom reports to communicate key metrics and findings and generate custom reports according to business needs.
- Plan, design and build of data analytics suite in Google Analytics
- Establish standard process, procedure and governance to; onboard, setup, maintain and track data for reach, engagement, performance and other metrics for client digital properties.
- Analyse audience reach, engagement, and behaviour metrics. Work with developers and digital producers to determine appropriate metrics and behaviour to track on new and existing properties.
- Support diverse stakeholders by.
- Identify areas of inefficiency and develop methods for improvement.

**Qualifications**:

- 4+ years experience in Web Analytics
- 4+ years experience in SEM/SEO
- Advanced knowledge of Google Analytics

**MORE ABOUT LETSEMA**

Letsema, founded in 1996, is a black-owned management consulting firm at the heart of a diversified investment group.

The word “Letsema” is of Sotho origin, meaning people coming together to work for a common purpose. This sense of collective effort towards a shared vision is our underlying philosophy.

We believe business can be a catalyst for positive social change.
**Our consultancy provides specialist services across the value chain, helping companies set direction, accelerate their journey and ensure sustainability**
Over the next 20-plus years, Letsema has developed a deep well of trusted experience across different industries in the private and public sector. The embodiment of its name, Letsema Consulting brings highly skilled, diverse people together to solve the questions posed to it. We believe diversity drives optimal partnerships, innovative thinking and sustainable impact.

We provide our partners with the intellect, resources and capabilities to identify previously unseen problems, rectify business deficiencies, design and implement new systems and revenue streams, and ultimately, make organisations more efficient and rewarding for their employees, external partners and customers.

ophy.

We believe business can be a catalyst for positive social change.

**Salary**: R25,000.00 - R60,000.00 per month

**Experience**:

- SEM/SEO: 4 years (required)
- Web: 4 years (required)
- Advanced Google Analytics: 4 years (required)

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