Marketing Manager: Consumer

**Job Information**:

- Date Opened- 03/12/2025
- Job Type- Full time
- Industry- Marketing
- Work Experience- 7 years
- Education Level- Degree/B-Tech
- City- Cape Town
- Province- Western Cape
- Country- South Africa
- Postal Code- 7405

- Established in 2001, RSAWEB is South Africa’s fastest growing internet service provider (ISP) with a focus on providing connectivity to home customers, and a wide array of technology solutions to businesses. We are obsessed about ensuring all our customers receive the best possible digital experience and exceptional customer service. Thousands of customers have given RSAWEB a 5-star rating, with an average rating of 4.7 out of 5 on Google - the best-rated ISP in South Africa. We are extremely proud of winning KFM’s Best of the Cape Awards: Best ISP in 2021 and 2022 being one of the fastest streaming ISPs on Netflix and a consistently top-rated ISP on MyBroadband. These accolades are not for nothing, as we constantly strive to improve our products, services, and solutions to enhance each customer’s experience. Having invested heavily in infrastructure, RSAWEB has built a strong presence in South Africa with Data Centres in Johannesburg and Cape Town.
- **
Our Products and Services**:

- Fibre-to-the-Home (FTTH)
- Fibre-to-the-Business (FTTB)
- Enterprise connectivity
- Mobile connectivity and data management
- Cloud infrastructure and more
- At RSAWEB, we are passionate about using our creativity, to provide innovative solutions and services, that allow our customers to succeed in all areas of life. We believe that we are in the business of connecting customers and businesses with each other and a world of infinite possibility and opportunity, through technology. Our mission transcends our values through every customer, every interaction, every connection, every day.
- **Our values**:

- We Build Trust and Ownership
- We Honour & Respect People
- We Cultivate Passion & Creativity
- We Innovate Feverishly
- We Go the Extra Mile
- We Believe in Humility
- We Communicate Openly & Honestly
- We Make it Fun
- We Teach, Grow & Learn
- We Do More, With Less

The Role**:

- **
Purpose**:

- This role is perfect for an organised and motivated self-starter who wants to drive creativity and own marketing and communications strategy for the Consumer & SME division. With a focus on delivering a personalised and efficient customer experience, the role aims to position RSAWEB as the go-to Internet Service Provider (ISP) that values quality and connection.
**Scope**:
This role is based in our Cape Town office - hybrid model and will be responsible for developing and executing marketing strategies for a broad spectrum of services, including Fibre to the Home (FTTH), Pre-paid, Business Fibre, Fixed LTE, and value-add services. Reporting to the Head of Marketing, this leadership role will require daily collaboration with different departments and partners.

**Key Objectives**
**Strategy**
- Working with the Consumer and SME team to designing and implement innovative marketing strategies for products and services
- Translating the business strategy into an integrated marketing strategy that encompasses digital and creative campaigns

Stakeholder and Partner Relations**
- Building strategic relationships across the business to ensure collaboration
- Building and maintaining relationships with key corporate/brand partners to boost brand awareness and sales.
- Managing and coordinating trade exchanges to ensure maximum value

Website, Platform, Content** **Management & Customer Communication**
- Work with software development team to ensure optimised user experience and consistent brand messaging.
- Overseeing customer communication via Zoho and Everlytic platforms to create personalised user journeys.
- Implementing omnichannel marketing campaigns, including digital and social media activations.

Marketing & Communications Campaigns**
- Designing, implementing, and overseeing comprehensive marketing and communication campaigns, including advertising, PR, and sales activations.
- Collaborating with internal and external partners to ensure brand consistency and impact.
- Monitoring campaign performance and adjusting strategies as needed to achieve targets.

Financial & Performance Oversight**
- Managing the Consumer marketing budget with traffic coordinator, maintaining diligent tracking at weekly, monthly, and annual intervals.
- Evaluating marketing strategies and activities for effectiveness and ROI.
- Ensuring sign off of all creative/admin/finance done via company procedure

Reporting**
- Provide key weekly and monthly reports to Head of Marketing and Consumer - ROI, campaign performance, Activations, CSR
- Able to distill complex information into simple reporting

Team Strategy & Values Alignment**
- Upholding and embodying the team’s vision, mission, values, and focus, as detailed above.
- Leading and nurturing team members to be organised, motivated, creative, collaborative, and accoun