Loyalty Campaign Specialist

17 hours ago

Cape Town, South Africa Initiate international Full time

We’re on the lookout for a driven and meticulous Loyalty Program Specialist to join our client’s energetic Yield & Retention Marketing team in Cape Town. The perfect fit will lead the creation, execution, and oversight of our customer loyalty initiative in the online sports and casino gaming sphere. Reporting to the CRM Manager, this position requires strategic prowess, adept data analysis, and seamless collaboration with diverse teams to boost customer interaction, foster loyalty, and elevate customer lifetime value.

Your key job responsibilities as the Loyalty Campaign Specialist in Cape Town will include:

- Innovate, design, and deploy a customer loyalty program to boost retention and drive repeat business
- Stay abreast of industry trends and best practices in loyalty programs to maintain competitiveness
- Harness customer data and analytics for program enhancement and to gauge loyalty initiatives’ effectiveness
- Track key performance indicators (KPIs) and furnish management with actionable insights regularly
- Coordinate with the Insights & Brand Experience team for seamless integration of loyalty program systems
- Align loyalty program objectives with overall business goals in collaboration with the Yield & Retention Marketing team
- Craft communication strategies to promote the loyalty program to existing and prospective customers
- Collaborate on compelling marketing materials to boost awareness and participation.
- Deploy strategies to enrich customer engagement and satisfaction within the loyalty program
- Periodically review and update program rules, terms, and conditions to ensure relevance and attractiveness
- Address technical glitches related to the loyalty program promptly

Requirements for this Loyalty Campaign Specialist job in Cape Town:

- Bachelor’s degree or diploma in Marketing, Business, or a related field
- Proven experience in developing and managing customer loyalty programs
- Strong analytical skills with the ability to interpret data and derive actionable insights
- Excellent communication and interpersonal skills
- Detail-oriented with a focus on delivering high-quality results
- Familiarity with CRM software and loyalty program platforms is a plus
- Creative thinking and ability to innovate in loyalty program design

  • Loyalty & CRM Campaign Manager

    1 week ago

    Cape Town, South Africa F and G Sourcing Specialist Full time

    Our Healthy Fast food Client is currently looking for a Loyalty & CRM Campaign Manager based in Cavendish, Cape Town In a nutshell (your purpose) - This role is responsible for owning the day-to-day Loyalty and CRM function - Initiates strategic customer activation efforts to support commercial activities and drive long-term customer development and...

  • Loyalty and Promotions Specialist

    2 weeks ago

    Cape Town, South Africa Initiate international Full time

    Our client is a leading iGaming company at the forefront of the online gaming industry, dedicated to providing an exceptional gaming experience to our global audience. With a passion for innovation and customer satisfaction, they are seeking a highly motivated and talented individual to join their dynamic team as a **Loyalty and Promotions Specialist** in...

  • Loyalty & CRM Campaign Manager

    1 week ago

    Cape Town, South Africa Ad Talent Africa Full time

    **WHO ARE WE**:A leading quick service restaurant **WHAT WILL YOU DO**: - Own the execution of the Loyalty & CRM calendar, working closely with Marketing and cross functional teams to refine and optimize how we engage and retain our customers, based on customer insight, business needs, and analytics - Build required offers / promos in the loyalty system...

  • CRM Specialist

    1 week ago

    Cape Town, South Africa Cape Union Mart Full time

    Our Customer Experience Department is in search of a culture fit CRM Specialist to join their team and take ownership of the day-to-day planning and implementation of relevant customer journeys to achieve business objectives. The role will require the incumbent to work effectively across multiple teams, including some external partners, to proactively seek...

  • Loyalty Forensics Specialist

    2 days ago

    Cape Town, South Africa Set Consulting Full time

    The Loyalty Forensics Specialist is a senior role responsible for leading the fraud mitigation portfolio across Corporation’s loyalty programmes. This role provides strategic direction and oversight to ensure that customer points, vouchers, and benefits remain secure while minimizing financial losses and safeguarding programme integrity. With fraud in...

  • Loyalty Forensics Specialist

    2 days ago

    Cape Town, South Africa Set Consulting Full time

    The Loyalty Forensics Specialist is a senior role responsible for leading the fraud mitigation portfolio across Corporation’s loyalty programmes. This role provides strategic direction and oversight to ensure that customer points, vouchers, and benefits remain secure while minimizing financial losses and safeguarding programme integrity. With fraud in...

  • Loyalty Forensics Specialist

    4 weeks ago

    Cape Town, South Africa Set Consulting Full time

    The Loyalty Forensics Specialist is a senior role responsible for leading the fraud mitigation portfolio across Corporation’s loyalty programmes. This role provides strategic direction and oversight to ensure that customer points, vouchers, and benefits remain secure while minimizing financial losses and safeguarding programme integrity. With fraud in...

  • Loyalty Forensics Specialist

    4 weeks ago

    Cape Town, South Africa Set Consulting Full time

    The Loyalty Forensics Specialist is a senior role responsible for leading the fraud mitigation portfolio across Corporation’s loyalty programmes. This role provides strategic direction and oversight to ensure that customer points, vouchers, and benefits remain secure while minimizing financial losses and safeguarding programme integrity. With fraud in...

  • Loyalty and CRM Manager

    3 days ago

    Cape Town, South Africa Macdonald & Company Full time

    A **Loyalty and CRM Manager** is sought by a well-esteemed fast-food company. Our client is one of the biggest fast-food chains in the world, known for serving high-quality, great-tasting, and affordable food over the past seven decades. They are looking to appoint a Loyalty and CRM Manager who will be based in **Cape Town.** In essence you will be...

  • Direct Marketing Campaign Manager

    2 weeks ago

    Cape Town, South Africa Lula Full time

    OVERALL ROLE PURPOSE The CRM Campaign Manager is responsible for planning, executing and optimising customer engagement campaigns across email, SMS, in‑app and other owned channels. The role ensures that lifecycle communications are personalised, timely and drive measurable impact on customer retention, conversion and engagement. Campaign Strategy &...