Digital Marketer

**Job Number**

66741

**Job Type**

Permanent

**Job Title**

Digital Marketer

**Computer Skills**

Facebook Ads,Google AdWords,Google Analytics,Google my Business,Google Suite,Mailchimp,WordPress,Youtube,Google Tags,Hootsuite,Hotjar

**Industry**

Manufacturing

**City**

Ekurhuleni (East Rand)

**Province**

Gauteng

ROLE PURPOSE:
As a Digital Marketer, you will be a vital player in assisting the team implement their annual marketing campaigns to achieve
quality sales leads. Learning client buyer behaviour and coming up with best solution to bring quality leads with an online brand
footprint. Growing the brand organically, assisting with content creation that will boost the brands ranking and cost saving
measures for Ad Words and Social Media advertising.

ACCOUNTABILITIES:

- To plan strategies and goals for optimization results, conduct keyword research and liaise with Marketing manager and

sales people as per regions allocated
- Implement marketing campaigns scheduled
- To audit content
- Generate detailed reports monthly
- Monitor trends and concepts in the industry and in line with search engine marketing
- Communicate with marketing manager potential improvements and techniques
- Effective implementation of online marketing strategies in the form of Google Ads and social media campaigns.
- Learn and understand the Communication Plan objectives - and use that to address marketing key opportunities to gain

optimal digital marketing ROI
- Post all approved content
- Youtube maintenance
- Community management and daily updates
- Maintenance of website and content
- Loading new PR/Blogs to the website & leveraging best opportunities to optimise content organically
- Responsible for the backend development of the website
- Monthly updates and maintain website's content, SEO, ranking, plugin updates, backups, speed, and overall

performance.
- Create landing pages for ad campaigns
- Test & check websites and identify any technical problems continuously.
- Run Google Ads to assist with website traffic and conversions.
- Manage Google My Business verification process and listings for clients
- Integrate Google Analytics & Google Tag Management to website and extract data for website improvements
- Monthly reports preparation, analysis and presentation.
- Identify critical conversion points and drop off points and optimise user funnels

EXAMPLES OF WHAT YOU WILL BE DOING:

- Keyword analysis and trend analysis on SEM campaigns
- Google Ads, Facebook Ads and IG Ads setup and monitoring
- Design of Content.
- Website Management, debugging, updates and content
- SEO best practices
- Manage all content distribution from Marketing manager
- Manage social media, advertising and community management
- Knowledge on WordPress for upload PR content

**Inherent Requirements**

KNOWLEDGE, SKILLS AND EXPERIENCE:

- A relevant Bachelor's Degree
- 3-5 years of experience in the field
- Certification on Google Adwords
- Knowledge in Google search result ranking
- Knowledge in Google Tags and Google My Business
- Detailed knowledge of search engine optimization techniques
- Campaign management experience
- Good communication skills
- Fast-Learning and being able to work under pressure
- Strategic thinker that can offer creative solutions and ideas,
- Ability to translate and communicate data into actionable items
- Knowledge in technical terminology
- Keep up to date with advances in computer technology, and be adaptable and able to pick up new techniques
- Deadline driven as per marketing schedule and budget stipulated
- Managing Discovery ads and best practices for ad placement
- Be thorough and precise. Attention to detail is vital
- Able to multi-task

Software packages:

- Social Media Management
- YouTube
- GoogleSuite
- HootSuite
- WordPress
- MailChimp
- Hotjar

**What Qualification**

Marketing

**Minimum Qualification**

Bachelors

**Status**

Available