Coordinator: Brand Engagement

3 days ago

Durban, South Africa Premier Full time

We are committed to creating a vibrant working environment where all employees are passionate and excited about their contribution. Our on-going aim is to be recognised as a leading FMCG employer and to create a working environment where people feel free to share ideas and goals.

A career opportunity has arisen in the** Sales Department - Premier Watloo Bakery - Pretoria.** **This position is responsible to improve brand awareness and increase brand affinity in the region through engagement, networking and execution of brand marketing and promotional activities with the relevant stakeholders.

**Qualification Requirements**:

- Matric or equivalent
- Marketing or Sales or Public relations related diploma

**Experience Requirements**:

- 2-3 Years FMCG work experience
- 1-2 years Administrative work
- 2-3 years Direct marketing or sales work
- 1-2 years Project planning and coordination
- 1-2 years Community work with NGO’s

**Key Outputs**:

- To ensure execution effectiveness by implementing plans and processes for regional specific communication and community engagement activities in line with agreed brand, messaging and budgetary guidelines with the relevant stakeholders.
- To improve Blue Ribbon brand awareness and loyalty through the building and leveraging of stakeholder relationships in the community.
- To ensure and leverage Premier group support and functional expertise for brand promotion in the region by reporting or addressing issues identified from the:

- Regional formal trade and franchise managers in collaboration the site manager and the relevant Premier key account managers and or regional sales managers
- Selected non-profit CSI organizations in collaboration with the site brand ambassador and corporate CSI coordinator.
- To ensure consistent brand messaging and communications by advising and supporting the field sales managers to implement fit for purpose point of sale branding materials whilst ensuring adherence to the Brand CI guidelines.
- To improve communicate engagement with the brand and products by coordinating adhoc community requested activations in collaboration with the promotion’s supervisor and relevant marketing team members.
- To improve brand awareness through identification of key opportunities for branding in collaboration with marketing and sales representatives as per planned schedule and agreed guidelines.
- To inform timely management decision making implementing process and project tracking mechanism by tracking and reporting on the KPI’s and agreed plans.

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