Marketing Manager: OTC
19 hours ago
**Division**:
Commercial Operations
**Department**:
Marketing - OTC
**Employment Type**:
Permanent
**Job Purpose**:
Divisional, category and team strategy, leadership and foresight. Accountable for the development, management, execution and analysis of all marketing strategies related to new and existing products and portfolios in specified category areas, rooted in consumer & customer insights and which includes product portfolio, positioning, pricing, promotional/launch strategy and sales forecasting. Develop and manage relationships with key stakeholders and participate/organize omnichannel promotional activities, strategic partnerships, conferences/congress to ensure greater product life cycle and maximum return on investment. Includes assistance with demand forecasting as well as providing product and market insights to New Business/Product Development and the OTC Ecosystem Orchestrator.
**Accountabilities**:
- Divisional, category and team strategy, leadership, and foresight
- Develop and monitor product marketing, portfolio and launch strategies to ensure alignment with local legislation and regulatory standards and maximum return on investment via strong commercial management acumen.
- Develop and monitor the category growth strategy of making big brands bigger, as well as building big new brands. Monitor and input to sales forecasting for all products and train sales staff on product knowledge to ensure achievement of sales goals.
- New product launch excellence
- Manage, organize and participate in all national and international trade shows/congress/conventions to develop relationship with key category influencers and stakeholders and exchange of information on Cipla products & new treatments/disease.
- Analyse and share data on consumer insights, market intelligence, therapeutic area opportunities and performance as well as product strategy to monitor product performance/sales and ensure effective decision making.
- Develop and manage relationship with cross-functional stakeholders to ensure alignment with local legislation and best practices for adequate promotion and placement of Cipla products.
**Education Qualification**:
Post Graduate degree in marketing and or pharmaceutical qualification. Digital Marketing diploma or related.
**Relevant Work Experience**:
- 5- 10 years of experience in senior marketing & sales (commercial) position. Experience in pharmaceutical industry is beneficial.
- Analytical skills with creative business insights, proven track record in portfolio profitability and financial (Advertising & Promotion Spend) management and generating Return on Investment
- Proven ability to multi-task, take independent decisions, strong leadership and good social skills.
- Proven track record in Brand Building and execution
- Experience across both Consumer Healthcare and OTC Rx (schedule 1 and 2) beneficial
**Competencies/Skills**:
**Job Location**:
Cape Town (Head Office - Bellville)
**EE Requirement**:
Cipla is an Employment Equity employer and this position will be filled based on our Employment Equity Plan.
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