Brand Manager

3 days ago

Cape Town, South Africa Edward Snell Full time

**QUALIFICATION & EXPERIENCE**
- Marketing Related Degree/Diploma.
- Minimum 5 years’ brand related experience within a FMCG/Retail/Liquor environment.

**SKILLS AND ATTRIBUTES**
- Proven capability in designing and implementing brand communication and activations, with measurable results aligned to brand objectives.
- Strategic, creative, innovative thinker with strong operational capabilities.
- Comfortable in negotiating needs of brand relative to those of customers, consumers, media and events partners.
- Excellent organisation and communication skills (written, verbal, presentation).
- Strong analytical capability, attention to detail and numeracy.
- Understanding of the retail environment and route to consumer pathways.
- Strong commercial acumen.
- Good problem-solving ability.
- Results orientated individual.
- Persuasiveness and tenacity to sell ideas.
- Excellent interpersonal skills, assertive and able to use initiative.

**KEY RESPONSIBILITIES**
- Ensures Brand volume and value growth in line with the Portfolio Plan.
- Develop brand strategies that are aligned to the brand role in the portfolio and the context of the current environment & trends.
- On time and in full execution of brand activity plans.
- Develop and influence consumer-centric brand bibles that increase differentiation between brands, delivers against the brand role in the portfolio and maximizes business growth.
- Understands key customers per channel, their needs and marketing platforms and applies this to operational planning.
- Full understanding of competitor activity in market, and the ability to recommend according shifts in activity plans to deliver against short
- and long-term ambitions.
- Manage relationships with creative partners at a project level in a manner that ensures successful & sustained partnerships.
- Develop cross-functional relationships across the business to ensure key stakeholders are aligned behind Brand activity plans.
- Management of brand budgets.

**Education**:

- Bachelors (preferred)

**Experience**:

- FMCG/Retail/Liquor: 5 years (required)

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