Head of Marketing

7 days ago

Sandton, South Africa Taylored Appointments Full time

Job Description:

- Develop and oversee the overall Company global marketing strategy.
- Conduct continuous market research and monitor sector trends (acquisitions, pricing changes, and new products and features), to ensure business strategy is targeted.
- Design branding, positioning, and pricing strategies.
- Present ideas and consult on final marketing deliverables with the internal teams respectively. Specifically, sales, product, and account management teams to generate leads for the business.
- Operate across functions to help in product marketing, create lead-generation campaigns, and execute the annual marketing plan.
- Identify new opportunities to generate content, engage thought-leaders and create campaigns aimed at increasing awareness of the business.
- Generate and manage stakeholder relationships, which include managing PR with associations and influencers.
- Prepare and manage monthly, quarterly and annual budgets for the Marketing department.
- Develop and monitor team goals, while striving for continuous improvement and team performance.
- Coordinate sales and marketing efforts to boost brand awareness.
- Participate in the quarterly and annual planning of company objectives.
- Manage and coordinate key messaging, aid in collateral creation, and promote the event through a multi-channel marketing strategy.
- The role is a full-stack global marketing role with management of end-to-end marketing responsibilities of the business.

Primary Skills Required
- Good understanding & appreciation of brand and marketing concepts. Willing to learn on the go.
- Experience in PR management or working at a PR agency handling leading tech brands.
- Strategic thought on concept creation, messaging, utilization of design principles.
- Creative thinking and wide exposure to good marketing references.
- Excellent communication skills.

Traits Expected
- Proactive and positive in attitude.
- Entrepreneurial and aggressive in nature.
- A-team worthy, accountable and competitive.
- Collaborative as well as independent manager - a flexible approach.
- Agile and flexible for the start-up environment and to work with a global/diverse team.

Qualification requirements
- BSc or MSc in Marketing or relevant field.
- Work experience as Head of Marketing or VP Marketing, preferably within the retail/fashion industry.
- Experience running successful marketing campaigns.
- Solid knowledge of web analytics and Google Adwords.
- Experience with CRM software.
- Leadership skills with the ability to set and prioritize goals.

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