Senior Growth Marketing Manager

**We're actively recruiting a Senior Growth Marketing Manager as we continue to scale our team here at M-KOPA. You'll turn data, experiments, and creative ideas into scalable growth systems that unlock financial inclusion for millions across Africa.**

**The Impact**:
Your campaigns will directly drive measurable customer and revenue growth while creating financial inclusion for Africa's traditionally excluded. We've already helped over 7 million customers access over $2 billion in credit. It's your chance to be part of something that's literally transforming lives across an entire continent

**The Opportunity**:
**Mission-driven growth marketing**: This is a rare opportunity to do genuinely meaningful work that scales - you'll drive growth for products that unlock financial progress for millions of people across Africa who've been excluded from traditional banking, while working at a profitable, rapidly-scaling fintech that's cracked one of the hardest problems in emerging markets

**Global recognition**: Join a company named by TIME 100 as one of the world's most influential and by the Financial Times as Africa's fastest-growing for 4 consecutive years (2022-2025)

**Shape the growth playbook**: You'll design experiments, prove what works, and turn learnings into scalable frameworks and repeatable systems - working with one of Africa's richest proprietary datasets and a unique distribution model (30,000+ field agents + 300 telesales agents + digital channels)

**Solve challenging & interesting problems**: Work on customer lifetime value, lifecycle progression, alternative credit, and multi-market scale with real autonomy to shape strategy and execute it yourself

**Environmental impact**: We're carbon-negative, having displaced over 2.1 million tonnes of emissions

If you're a growth marketer who's ready to move beyond optimising conversion rates for trivial products and want to build something that matters while accelerating your career in one of the world's fastest-growing tech ecosystems, this is it.

**What You'll Do**:
At M-KOPA, you'll bridge strategy and execution - designing, running, and optimising digital campaigns that drive measurable customer and revenue growth. You'll partner closely with Product, Data, and Telesales teams to uncover insights, test hypotheses, and translate learnings into repeatable playbooks.

**Your mission**: make every campaign smarter, faster, and more profitable than the last.

**Your Core Responsibilities**

- **Design and execute growth experiments**: Identify friction points in the customer journey and run structured tests (creative, audience, incentive, or channel) to improve acquisition, activation, and retention

- **Own campaign strategy and performance**: Develop cross-channel campaign plans (WhatsApp, SMS, telesales, Direct Sales Agents) aligned with growth goals. Track and analyse funnel performance to spot new opportunities

- **Translate data into strategy**: Interpret dashboards, segment users, and recommend next actions that maximize ROI and customer lifetime value

- **Collaborate cross-functionally**: Partner with Product, Telesales, and Operations to align campaign messaging, offers, and timing - ensuring experiments connect with real customer behaviour

**Your Environment**:
**Growth Marketing Tech Stack**:

- **Tools**: CleverTap/Braze, GA4, Amplitude, Looker, or similar omnichannel engagement platforms

- **Channels**: WhatsApp, SMS, telesales, and integrated Direct Sales Agent networks

- **Data**: Proprietary customer insights spanning millions of transactions across 5 African markets

**What You Need**:
You're a proven growth marketer who can design experiments, interpret data, and scale what works. You understand omnichannel campaigns and know how to bridge creative strategy with analytical rigour to drive measurable business outcomes.

**Required Experience**:

- **5-8 + years of experience** in Growth, Product Marketing, or Lifecycle/Performance roles - ideally at a fintech, telco, e-commerce, or subscription company (bonus if you've worked in emerging markets or with pay-as-you-go models like M-KOPA's)

- **Proven experience leading growth initiatives end-to-end** (strategy experiment scale)

- **Familiar with omnichannel engagement tools** like CleverTap/Braze, GA4, Amplitude, or similar

**Location & Benefits**:

- Fully remote role within UTC -1 to UTC +3 time zones

- Work with diverse teams across UK, Europe, and Africa

- Professional development programs and coaching partnerships

- Family-friendly policies and flexible working arrangements

- Well-being support and career growth opportunities

**Our Mission**:
We create financial inclusion for the traditionally excluded through a fair, flexible, customer-centric financing model. We strive to drive greater inclusion of women, youth, and low-income communities.

**Our Impact**:
Our technology has created measurable change:

- **Connected**: 2.5 million first-time mobile internet users c