Digital and Social Media Marketing Manager

2 days ago

Centurion, South Africa ARCS Full time

**Duties and Responsibilities**:

- Build on and enhance the Digital & Social Media Marketing strategy and translate its essence into an annual Marketing plan to drive their brand objectives across multiple digital channels of choice.
- Use your own love for social to stay plugged in and advocate for agile and real-time concepts to resonate with our various consumer audiences online.
- Oversee all digital marketing needs to ensure that our digital marketing campaigns run smoothly.
- Design, build and maintain the companys social media presence via our social media, social servicing, and social community marketing functions.
- Socialise and drive all strategic projects to drive digital execution efforts such as search engine optimisation/search engine marketing for the success of the brand.
- Collaborate with internal teams such as the client web team, to design landing pages and optimise user experience when in need.
- Measure and report on how all digital marketing campaigns perform. Assess campaign performance against our brand objectives by using existing digital, social and Brand Health tracker tools for success.
- Build and maintain relationships with consumers and stakeholders to promote optimal benefits of the digital funnel (especially awareness & consideration).
- Identify employee growth and development needs and schedule interventions to enable ongoing development, training, and personal growth.
- Coach and develop the social media marketing manager, social servicing marketing manager and the social community specialist.

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