Senior IoT Marketing Strategist

1 week ago

Cape Town, Western Cape, South Africa Canonical Full time
Job Title: Senior IoT Marketing Strategist

Canonical is seeking an experienced Senior IoT Marketing Strategist to lead the development and execution of go-to-market plans for our range of IoT products. As a key member of our marketing team, you will be responsible for creating and implementing strategies that drive business growth and revenue.

About the Role:

  • Develop and execute go-to-market plans for Canonical's IoT portfolio, ensuring alignment with business objectives and target audience needs.
  • Lead on content dissemination planning, campaign development, and planning for product launches, focusing on compelling messaging and positioning that emphasizes business value and connects with target audiences throughout the buying journey.
  • Collaborate with demand generation teams, utilizing data and insights to create and improve strategies that drive traffic to our content, optimizing marketing funnels.
  • Work with other teams to plan events, webinars, and support paid and social media promotion, ensuring cohesive brand messaging and a strong online presence.
  • Conceive and execute customer base communications and marketing programs to upsell and cross-sell into our large base of customers, leveraging customer insights and data-driven approaches.

About You:

  • You have a passion for IoT and some exposure to the embedded space, with a proven track record of driving business growth and revenue through effective marketing strategies.
  • You are an exceptional communicator, able to think strategically about complex issues, leading to thoughtful recommendations and action plans.
  • You possess excellent interpersonal skills, aptitude for forging trusting relationships across diverse, cross-functional teams, and conversance in go-to-market strategies and methodologies.
  • You are skilled in leading presentations and discussions with industry analysts, business, technical, and sales stakeholders, with excellent verbal and written communication skills and a strong content marketer.
  • You have a proven ability to prioritize and differentiate what matters from the noise, meeting deadlines without sacrificing quality, and a growth mindset, not afraid to think big and take on risk.

Salary: Estimated salary range for this role is £60,000 - £80,000 per annum, depending on experience and qualifications.

Location: This role will be based remotely in the EMEA region.

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