ABM Programs Lead, Regional Growth Initiatives
2 days ago
We are seeking an experienced ABM Programs Lead to drive regional growth initiatives in the MEA region. This role will be critical in executing our ABM methodology and driving engagement with NTT DATA in the region.
Key Responsibilities- Develop and implement 1:1 and 1:few ABM programs aligned to NTT DATA's regional business priorities, goals, and client needs, collaborating with country marketing teams and Global CoE.
- Work closely with business leadership, CMO MEA, and MEA marketing team to identify and prioritize key accounts and cluster campaigns based on client insights.
- Collaborate with account teams, subject matter experts, and agency partners to develop tailored messaging and position NTT DATA appropriately in the minds of stakeholders.
- Support global campaign and brand initiatives by leveraging existing marketing assets and programs creatively to meet specific account needs, while creating new account-specific content and campaigns.
- Set measurable objectives for ABM programs that align with global marketing KPIs and demonstrate adoption and performance in achieving business goals.
- Effectively manage marketing budgets to execute ABM activities with a positive return on investment.
- You have 5 years of experience in technology and/or business environments, with a good understanding of multi-channel engagement data, behavioural data, and predictive data.
- You possess strong knowledge of web 2.0, search, wikis, and interactive elements, as well as commercial acumen, collaboration skills, and effective communication skills.
- You hold a Bachelor's degree or equivalent in marketing, business, communications, or a related field, and certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.
We offer a salary range of $120,000 - $180,000 per annum, depending on experience, and a hybrid working arrangement. As an equal opportunity employer, we value diversity and inclusion, and we do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category.
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