Digital Marketing Strategist
1 month ago
At Rad Resources, we're seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our marketing team, you will be responsible for developing and executing paid digital media campaigns that drive business growth and online reputation.
Key Responsibilities:- Develop and implement integrated digital paid media strategies across various platforms, including Paid Search, GDN, Paid Social Media, Native, and programmatic platforms.
- Collaborate with cross-functional teams to understand and interpret social reporting, Google reporting, and revenue reporting to inform campaign decisions.
- Analyze target audience characteristics, behavior, and media habits to develop effective paid multi-channel initiatives.
- Build and maintain strong relationships with clients and agency partners to ensure successful campaign execution.
- Monitor and optimize paid media channels to ensure delivery and objectives are met.
- Track and quality assure proofs on paid media interactions, creative products, and delivery to ensure cost-effective and impactful solutions.
- Analyze and report on campaign effectiveness, facilitating any necessary amendments.
- Write communications briefs to ensure effective integration of creative and media.
- Facilitate project meetings to implement and deliver campaign and/or event plans.
- Manage stakeholder expectations, escalating risks before they become problems.
- Report on completed projects, costings, and progress against deadlines.
- Perform data analysis of paid activity on a monthly basis.
- Regularly review performance within Google Analytics.
- Monitor and evaluate campaign performance to optimize future campaigns.
- Work with marketing teams to drive content creation for paid media channels.
- 3-year Bachelor's Degree/NQF Level 7 in Marketing, Communication, or Journalism.
- GAIQ certification (Google Analytics Certification) is an advantage.
- 5 years of successful experience in paid digital media planning and campaign management.
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