Email Automation Expertise Developer
3 days ago
We are seeking an exceptional Email Automation Expertise Developer to join our team at 2U. As a key member of our marketing automation squad, you will play a pivotal role in building and refining email automations, driving business value through ongoing testing and optimization.
About the RoleThe ideal candidate will possess specialized knowledge of our Marketing Automation Platform, Salesforce Marketing Cloud (SMFC). With a focus on technical excellence, this expert will deploy, maintain, and optimize email marketing automations in SFMC, adhering to our rigorous quality assurance process.
Main Responsibilities- Email Automation Development: Design and implement high-performing email automations, leveraging expertise in SMFC configuration, journey audience criteria setup, naming conventions, and asset organization.
- Collaboration and Stakeholder Management: Partner with cross-functional teams to drive portfolio-wide automation strategy, ensuring seamless execution and effective communication.
- Quality Control and Assurance: Conduct thorough quality control checks on automated emails and configurations, quickly identifying mechanical issues and implementing successful resolutions.
- Documentation and Training: Develop and maintain comprehensive documentation and training materials for the email team, ensuring up-to-date knowledge of SMFC features and best practices.
- Marketing Automation Expertise: At least one year of experience developing and optimizing marketing automation strategies, with a demonstrated focus on measurement, optimization, and analysis.
- Technical Skills: Proficiency in HTML/CSS fundamentals, working knowledge of Ampscript, SQL, and Python programming languages.
- Education and Certifications: Bachelor's degree required; SFMC Certification is a plus.
We provide a comprehensive benefits package, including subsidized medical aid, generous leave policy, and opportunities for professional growth and development. Our diverse and inclusive work environment is committed to fostering a culture of belonging and respect.
A competitive salary of R1,200,000 per annum reflects the market standard for an experienced Email Automation Expertise Developer in South Africa. If you are passionate about delivering exceptional results and contributing to our mission-driven organization, we encourage you to apply.
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