Data Strategy Lead

21 hours ago


Cape Town, Western Cape, South Africa Fempower Full time
About Fempower

Fempower is a pioneering company in the B2B outbound sales industry, dedicated to driving growth and operational efficiency through data-driven decision-making.

Job Summary

We are seeking an experienced Data Strategy Lead to spearhead our data strategy, optimize contact sourcing, and manage our data team. This critical role will oversee data processes, enhance campaign efficiency, and ensure our sales team has access to accurate, high-quality leads.

Key Responsibilities:
  1. Data Strategy Development: Lead the development and implementation of long-term data strategies that align with business goals.
  2. Team Management: Oversee and manage the data team and Salesforce Operations Manager to ensure clear priorities and direction.
  3. KPI Implementation: Develop and implement key performance indicators (KPIs) for the data side of the business.
  4. Data Process Optimization: Develop and implement strategic data processes, including methods of sourcing data for contact lists that align with campaign goals.
  5. Campaign Support: Liaise with account managers to ensure campaigns go live smoothly and efficiently.
  6. Contact Rate Analysis: Problem-solve regarding contact rate across data sets.
  7. Salesforce Management: Set up and manage data for campaigns in Salesforce, with a focus on accuracy and efficiency.
  8. Data Insights: Provide regular data insights and reporting on campaign performance, cost-effectiveness, and areas for improvement.
Requirements:
  • Proficiency in Salesforce and Excel is essential.
  • Proficiency in B2B Sales Intelligence Platforms or Contact Data Enrichment Tools would be beneficial.
  • Proven experience leading and mentoring data teams, setting goals, and managing performance.
  • Strong project management skills to oversee data initiatives from start to finish, including scoping, planning, execution, and evaluation.
  • Ability to analyze and refine data processes to improve efficiency and accuracy in data handling and reporting.
  • Ability to communicate complex data insights and processes to non-technical stakeholders.
What We Offer:
  • A competitive salary range of $120,000 - $150,000 per annum.
  • A dynamic and innovative work environment.


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