Radio Sales Airtime Manager Lead

7 days ago


Johannesburg, Gauteng, South Africa The South African Broadcasting Corporation Full time

Are you a seasoned professional in Radio Sales and Management looking to take on a leadership role? We are seeking an experienced Airtime Sales Manager to join our team at the South African Broadcasting Corporation (SABC).

The successful candidate will be responsible for leading the Airtime Sales Operations department, ensuring that we deliver high-quality sales solutions to our clients. This includes developing and implementing strategic plans, managing airtime inventory, and providing guidance to team members.

We are offering a competitive salary of R750,000 - R900,000 per annum, depending on experience, to attract the best talent in the industry. Our ideal candidate will have a National Diploma or Bachelor's Degree in Communication, Marketing, Advertising, or Business Management, with a minimum of 5 years' experience in Radio and Television broadcasting.

If you are a self-motivated individual with excellent leadership skills, analytical thinking, and problem-solving abilities, we want to hear from you As a key member of our team, you will have the opportunity to make a significant impact on our business operations and drive growth in the Radio Sales market.

Job Responsibilities:

  • Develop and implement strategic plans to achieve sales targets and increase revenue
  • Manage airtime inventory, ensuring optimal utilization and minimizing revenue leakages
  • Provide guidance and training to team members, promoting a culture of excellence and continuous learning
  • Liaise with internal stakeholders, including Sales Team, Agency Media Buyers, and Planners, to ensure commercial requirements are met
  • Collaborate with external partners, such as SABC Platforms, to optimize management of Radio Airtime Department

Required Skills and Qualifications:

  • National Diploma or Bachelor's Degree in Communication, Marketing, Advertising, or Business Management
  • Minimum 5 years' experience in Radio and Television broadcasting, preferably in Sales, Airtime Management, or Sponsorship roles
  • Excellent leadership and interpersonal skills, with the ability to motivate and develop team members
  • Strong analytical and problem-solving skills, with experience in data analysis and reporting
  • Knowledge of media industry regulations, laws, and compliance requirements


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