Lead Performance Marketing Manager

3 days ago


Cape Town, Western Cape, South Africa Flash Group Full time

Job Title: Lead Performance Marketing Manager

About the Role

We are seeking a highly skilled and experienced Lead Performance Marketing Manager to join our team at Flash Group. As a key member of our marketing team, you will be responsible for developing and executing high-performing digital marketing campaigns that drive business growth.

Responsibilities
  • Manage and optimize paid advertising channels, including Google Ads, Meta Ads, and other digital platforms, to achieve business KPIs.
  • Develop and execute campaign strategies that meet or exceed revenue targets.
  • Work closely with the Head of Design to deliver high-quality ads and compelling copy.
  • Monitor and analyze campaign performance using analytics tools, identifying areas for improvement and implementing changes as needed.
  • Budget management: Oversee and optimize budget allocation to ensure efficient use of resources while maximizing campaign performance.
  • Leadership and team management: Provide coaching, feedback, and development opportunities to team members to ensure they have the skills and knowledge needed to succeed.
  • Proactively manage change initiatives within the team, minimizing disruption and supporting employee adoption.
Requirements
  • 5-7 years' experience in performance marketing, with a proven track record of success in team management.
  • Tertiary qualification in Digital Marketing or a related field.
  • At least 3 years in a senior position managing a team.
  • Experience working with high budgets.
  • Working knowledge of media analytics software.
  • Experience running Google and Meta adverts on a high level.
  • Experience running ads on other digital platforms (Twitter, TikTok, etc.).
Skills
  • Advanced paid strategy development and execution.
  • Leadership and team management.
  • Advanced reporting, analytics, and presentation skills - Strong numerical and analytical capabilities.
  • Strong communication (written and verbal) and collaboration skills.
  • Paid Platforms: Google Ads, Meta Ads, LinkedIn.
  • Paid Media Budget Management.
  • Campaign Strategy & Management.
Salary

R1,200,000 - R1,500,000 per annum.



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