Lead Performance Marketing Manager
3 days ago
Job Title: Lead Performance Marketing Manager
About the RoleWe are seeking a highly skilled and experienced Lead Performance Marketing Manager to join our team at Flash Group. As a key member of our marketing team, you will be responsible for developing and executing high-performing digital marketing campaigns that drive business growth.
Responsibilities- Manage and optimize paid advertising channels, including Google Ads, Meta Ads, and other digital platforms, to achieve business KPIs.
- Develop and execute campaign strategies that meet or exceed revenue targets.
- Work closely with the Head of Design to deliver high-quality ads and compelling copy.
- Monitor and analyze campaign performance using analytics tools, identifying areas for improvement and implementing changes as needed.
- Budget management: Oversee and optimize budget allocation to ensure efficient use of resources while maximizing campaign performance.
- Leadership and team management: Provide coaching, feedback, and development opportunities to team members to ensure they have the skills and knowledge needed to succeed.
- Proactively manage change initiatives within the team, minimizing disruption and supporting employee adoption.
- 5-7 years' experience in performance marketing, with a proven track record of success in team management.
- Tertiary qualification in Digital Marketing or a related field.
- At least 3 years in a senior position managing a team.
- Experience working with high budgets.
- Working knowledge of media analytics software.
- Experience running Google and Meta adverts on a high level.
- Experience running ads on other digital platforms (Twitter, TikTok, etc.).
- Advanced paid strategy development and execution.
- Leadership and team management.
- Advanced reporting, analytics, and presentation skills - Strong numerical and analytical capabilities.
- Strong communication (written and verbal) and collaboration skills.
- Paid Platforms: Google Ads, Meta Ads, LinkedIn.
- Paid Media Budget Management.
- Campaign Strategy & Management.
R1,200,000 - R1,500,000 per annum.
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