Digital Strategy Director for E-commerce Growth

1 week ago


Cape Town, Western Cape, South Africa OneDayOnly Offers (Pty) Ltd Full time
About OneDayOnly Offers (Pty) Ltd

We're South Africa's pioneering daily deals hub, known for our unique approach to discounts and retail experiences. Our goal is to create a world where customers feel like BIG DEALS every day.

Our team thrives on the thrill of hitting big goals and turning challenges into opportunities. We're a group of digital marketing dynamos who are as comfortable diving into data dashboards as we are brainstorming big-picture strategies.

Your Role

You'll be a key player in our success, leading digital campaigns across SEO, SEM, paid search, email marketing, social media, and more. Your expertise will help us hit ROAS benchmarks and deliver top-tier performance.

Apart from driving e-commerce conversion optimisation with A/B testing, heatmaps, and behavioural analysis, you'll also fine-tune landing pages, product pages, and checkout funnels for maximum impact.

Responsibilities:
  • Craft and execute a data-driven digital strategy that aligns with our business objectives.
  • Optimise Customer Acquisition Costs (CAC) while driving revenue growth and customer retention.
  • Collaborate with the Head of Marketing and Business Directors to deliver measurable outcomes like app installs, traffic growth, and increased customer lifetime value (CLV).
  • Possess a deep understanding of the overall business landscape and its requirements.
  • Demonstrate the ability to align marketing strategies with broader business objectives and identify key growth opportunities.
Requirements:
  • Bachelor's degree in marketing, business, or a related field (Honours degree advantageous)
  • 7–10 years of digital marketing experience, with at least 3–5 in a leadership role.
  • Proven track record in e-commerce, especially with high-turnover.
  • Advanced expertise in platforms like Google Ads, Meta Ads, CRM tools, and SEO analytics.
Salary Range: R1,200,000 - R1,800,000 per annum

This salary estimate is based on industry standards and your level of experience. As a valued member of our team, you'll receive a comprehensive benefits package, including health insurance, retirement fund contributions, and generous leave entitlements.



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