Pharmaceutical Product Marketing Manager

4 weeks ago


Parktown North, Gauteng, South Africa Career Circuit Full time

Career Circuit is a leading organization in the pharmaceutical industry, offering a competitive salary of $120,000 - $180,000 per year, depending on experience.

As a Pharmaceutical Product Marketing Manager, you will be responsible for developing and executing marketing strategies for scheduled and over-the-counter (OTC) generics. Your primary goal will be to bridge the gaps between customers and the brand by leveraging customer experience insights, while adapting quickly to market and industry changes.

Key Responsibilities:
  • Conduct market research to understand the competitive landscape for scheduled generics and OTC generics, including market demand, production costs, and regulatory constraints.
  • Develop pricing strategies for scheduled generics and create consumer-focused campaigns for OTC generics to increase brand awareness, customer engagement, and market share.
  • Collaborate with market research teams to understand consumer behavior, preferences, and trends impacting OTC product sales.
  • Oversee branding for scheduled and OTC generics, ensuring consistency in messaging and company values across all platforms.
  • Design and execute marketing campaigns for OTC generics using various channels like digital media, print, and in-store promotions.
  • Monitor and manage brand performance, adjusting strategies as needed to meet sales targets and market positioning goals.
  • Work closely with the sales team to align sales strategies with brand objectives and coordinate with medical and regulatory affairs departments to stay informed about product developments and regulatory changes.
  • Develop and manage the marketing budget for both scheduled and OTC generics, allocating resources effectively between pricing initiatives and consumer campaigns.
  • Ensure compliance with pharmaceutical industry regulations and ethical marketing practices, staying updated on changes in pharmaceutical laws and regulations.
  • Regularly analyze sales data, market trends, and campaign performance to measure the effectiveness of brand strategies and prepare detailed reports and presentations for senior management.
Requirements:
  • Bachelor's degree in Marketing, Commercial, Business Administration, or a related field.
  • More than 3 years of experience in brand management, preferably in the pharmaceutical industry.
  • Strong understanding of pharmaceutical marketing, including regulatory environments and market dynamics for both scheduled and OTC generics.
  • Excellent analytical, communication, and leadership skills.
  • Ability to work collaboratively in a cross-functional team environment and proficiency in using marketing analytics tools and software.


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