Marketing Strategist

4 weeks ago

Cape Town, Western Cape, South Africa Betway Group Full time
About the Role

As a Marketing Analyst at Betway Group, you will be responsible for analyzing marketing campaigns' performance, generating reports, and communicating findings to key stakeholders. You will work closely with other marketing team members and country teams to develop and implement marketing strategies.

Key Responsibilities

  • Conduct in-depth analysis of marketing campaigns' performance, including acquisition KPIs, RoAS, conversion rates, and retention metrics
  • Generate reports and dashboards that provide insights into campaign and marketing channel performance and communicate findings to key stakeholders
  • Design and conduct incrementality testing initiatives to gain a deeper understanding of the impact of various marketing channels and promotional campaigns on business outcomes
  • Work closely with other marketing team members and country teams to develop and implement marketing strategies
  • Support business in building marketing attribution models and media mix models and to derive insight from those for optimised budget allocations
  • Stay up to date on the latest marketing trends, technologies and best practices

This job description is not intended to be an exhaustive list of responsibilities. You may be required to complete other reasonable duties in order to achieve business objectives.

About You

We are looking for a skilled Marketing Analyst who has experience working collaboratively in cross-functional teams, with a focus on achieving shared goals. The necessary skills that we require for this role include:

  • Strong verbal and written communication skills, with the ability to convey complex ideas clearly and effectively
  • Experience working collaboratively in cross-functional teams, with a focus on achieving shared goals
  • Expertise in managing multiple projects simultaneously, with a track record of delivering on time and within scope
  • Exceptional attention to detail, ensuring high standards of quality in all outputs
  • Ability to adapt quickly to changing environments and priorities, maintaining effectiveness in dynamic situations
  • Proven experience as a Performance Marketing Analyst or similar role
  • Experience in Python/PySpark/SQL for data analytics using batch & streaming datasets. Experience using DBT models is an advantage.
  • Experienced user of Web Analytics platform (Adobe Analytics and/or GA)
  • Strong understanding of digital marketing platforms and the new developments in mobile app marketing tracking and measurements
  • Excellent communication and presentation skills with the ability to convey complex data findings in a clear and concise manner

Desirable Skills

  • In-depth knowledge of sports betting markets, including odds calculation, betting types and market trends
  • Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations
  • Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards

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