Senior Media Planner

1 week ago


Cape Town, Western Cape, South Africa Sagan Full time

Job Title: Senior Media Planner

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About Sagan:

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Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies.

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Job Overview:

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We are seeking an experienced Senior Media Planner to plan and execute media buying strategies across various channels. You will optimize campaigns to achieve maximum ROI and contribute to the overall marketing goals.

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Key Responsibilities:

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  • Develop and manage media buying plans: Create and execute effective media buying plans to reach our target audience.
  • Negotiate rates and contracts: Negotiate rates and contracts with media vendors to ensure optimal ROI.
  • Monitor campaign performance: Monitor campaign performance and adjust strategies as needed to achieve maximum ROI.
  • Analyze data: Analyze data to inform future media buying decisions.
  • Collaborate with the creative team: Collaborate with the creative team to ensure ad effectiveness.
  • Stay informed on industry trends: Stay informed on industry trends and new advertising opportunities.
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Qualifications:

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  • Bachelor's degree in Marketing or related field: A Bachelor's degree in Marketing or a related field is required.
  • 5+ years of experience in media buying and planning: 5+ years of experience in media buying and planning is required.
  • Proven track record of successful media campaigns: A proven track record of successful media campaigns is required.
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Skills:

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  • Strong negotiation and analytical skills: Strong negotiation and analytical skills are required.
  • Proficiency in media buying software and analytics tools: Proficiency in media buying software and analytics tools is required.
  • Excellent communication and relationship-building abilities: Excellent communication and relationship-building abilities are required.
  • Ability to manage multiple campaigns simultaneously: Ability to manage multiple campaigns simultaneously is required.
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Estimated Salary: $80,000 - $120,000 per year



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