Junior Digital Marketer and Paid Media
6 months ago
A Digital Marketer is responsible for maintaining a brand’s online presence, driving traffic and sales using various digital campaigns and platforms.
The Digital Marketer will be managing and optimising all digital and paid search campaigns across social platforms like Meta, as well as Google Ads network, including AdWords, Shopping and Performance Max.
Effective execution, optimisation and management of all digital marketing campaigns, including SEO/SEM, social media, newsletters and ad campaigns (Meta, Google and other social platforms)
Design, build and maintain an online presence in line with the brand’s CI
Write compelling ad copy that aligns with the brand's CI and target audiences
Create and execute well-structured ad campaigns that are organised and easily manageable.
Manage campaign budgets to ensure cost-effectiveness while still delivering desired results.
Measure, analyse and report back on the performance of all digital campaigns, with clear understanding of Google Analytics (GA4).
Actively market the brand and the product, with clear, measurable strategies in place.
Communicate all digital marketing initiatives to the Marketing, Operations and Retail teams in a timely, and clear manner.
Establish and maintain record-keeping and reporting systems for all current, past and future campaigns.
Maintain strong relationships and open lines of communication with relevant teams, internally and externally.
Take ownership and responsibility for tasks and activities and demonstrate follow-through with agreed deadlines.
**REQUIREMENTS**:
Strong analytical and problem-solving skills to analyse campaign data, identify trends and make data-driven decisions
Good written and verbal communication skills to write effective ad copy, communicate campaign performance and work with other internal, and external, team members
Design thinking and planning
Tech and retail savvy
Good understanding of SEO and SEM
Customer-centric
Strong organizational, administrative and self-management skills to manage multiple campaigns simultaneously, while meeting deadlines.
Proactive, self-starter mentality and excellent work ethic
Extensive attention to detail and ability to practice clear judgment and decision-making.
Accept, process and actively implement feedback and changes in a constructive manner
Manage own disruptive emotions (handle stress in ways that do not negatively impact others)
Sound knowledge and skill in Microsoft Office, Outlook, Adobe, Canva, Ad Manager, Meta, Google Analytics and other relevant programmes to be able to effectively implement and report on all of the above
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