
Digital Marketing Comms Officer
3 weeks ago
**Requirements**:
- Degree / Diploma in Marketing, PR, Communications or similar
- Minimum of 8 years proven experience in marketing and communications, including digital and other forms of communication
- Proven experience with writing, editing, and publishing for a digital environment
- Good working knowledge of the Internet, web information architecture, and web technology
- Experience using style guides and visual identity guidelines across different media
- Good working knowledge of content management systems, Microsoft packages, web analytics and SEO
- Experience with blogging, and campaign-based projects
- Experience with software like Photoshop and Canva an advantage
- Experience in the NPO environment an advantage
**The main purpose of this position**:
**Duties & Responsibilities**:
- Develop and execute the digital marketing and content strategy
- Plan and undertake the necessary research to create, develop, publish and prioritise a programme of dynamic and engaging digital content to be used across all our digital channels, in order to increase engagement with our various target audiences and stakeholders
- Community management of the organisation’s digital channels
- Maintain and update our website, and keep a close eye on best practice in this regard to ensure that our website is user friendly and current
- Work with our PR agency, as well as internal and external stakeholders in executing the PR strategy
- Work with internal and external stakeholders responsible for digital and other artwork creation to support and promote our digital content and presence
- Liaise with the media as and when needed, and conduct media interviews
- Maintain a detailed media and stakeholder contact list
- Source advertising opportunities from various media platforms
- Review internal departments external bulk communications to ensure that it is in line with our corporate identity
- Monitor, analyse and report on digital analytics using various tools and techniques to implement strategies for optimisation
- Develop company marketing materials (Pamphlet, Annual Report etc.)
- Prepare management information reports as and when necessary
- Develop client briefs as and when needed
- Manage corporate AV productions
- Provide marketing and communications support for events, campaigns, and our various programmes
- Identify influencers, vloggers and bloggers that can promote the work of the organisation
- Maintain and update corporate stationery, including the CI manual
- Assist the fund development team with the execution of various events, campaigns, and the various programmes
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