Brand Manager: PR

7 months ago

Cape Town, South Africa Deka Minas (Pty) Ltd Full time

To enhance our brand's reputation, managing media relations, crafting compelling messages, and fostering transparent internal communication channels to engage and align our diverse workforce. This role Manages all aspects of Public Relations, Group Communications and Group Events for the business.

Our client is a fast-paced, rapidly growing fintech business. This role will work closely with cross-functional teams within the company to shape and execute our external communications plans and internal communications initiatives. Your expertise and knowledge of public relations and communications, communication tools, and ability to think creatively and develop innovative communication plans will be crucial in successfully enhancing the company's brand reputation across all existing and new corridors.

**External Communications -**
- Develop and implement comprehensive public relations plans to elevate the company's reputation and promote its mission and achievements.
- Build relationships with key media outlets, journalists, and industry influencers to secure positive media coverage and manage media inquiries.
- Craft engaging press releases, thought leadership articles, and other content to effectively communicate company updates, product launches, partnerships, and industry insights.
- Monitor and analyze media coverage and industry trends, providing regular reports to leadership and suggesting adjustments to communication plans as needed.
- Act as the the company's spokesperson when necessary, ensuring consistent and accurate messaging in all external communications.
- Develop emergency communication plans and protocols to effectively manage and mitigate potential reputation risks

**Media Relations -**
- Build and maintain strong relationships with media contacts, journalists, and industry analysts to effectively pitch stories and secure media coverage.
- Develop key communication collateral for both internal and external stakeholders (briefing documents, corporate portfolios, spokesperson bios, articles, speeches, scripts, press releases, social media and blog content.
- Prepare company executives for media interactions, providing media training, talking points, and guidance on addressing potential questions or challenges.
- Serve as the point of contact for media inquiries during emergency situations, providing accurate and timely responses to protect the company's image.

**Internal Communications -**
- Develop and execute internal communication plans that foster employee engagement, alignment, and a sense of belonging across global offices.
- Prepare and distribute internal newsletters, magazine, memos, and announcements to keep employees informed about company news, updates, and initiatives.
- Collaborate with cross-functional teams to gather and share information about product developments, industry trends, and corporate updates.
- Manage internal communication platforms, ensuring content is relevant, timely, and aligned with the company's values and goals.
- Plan and coordinate employee engagement events, town halls, and webinars to facilitate transparent communication and encourage feedback.
- Work closely with the Digital Journey Lead to consistently improve user experience with corporate intranet
- Be the face of the company at key industry and media events

**Qualifications and Experience required**:
Bachelors degree or Advanced Diploma

Add Field: Communications, Public Relation, Journalism, Marketing, or related field. License, Certificate, Registration Required (Relevant certifications & Professional memberships)

Proven experience in public relations, media relations, and internal communications, preferably within the fintech or financial services industry

Experience managing internal communications for a medium to large size organisation

Experience in copywriting

Experience in emergency communication and managing sensitive issues with a strategic mindset.
- Please note that by submitting your personal information to Deka Minas you free-willingly issue the business consent to make use of such data for the specific purpose of securing you either permanent or temporary employment. Our business makes use of a POPIA compliant database and you have the right to access, right to correction and right to deletion of your personal information._

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