Copywriter
6 months ago
Key purpose of the role
The incumbent will be responsible for conceptualising and scripting creative content and promos for Primedia Broadcasting platforms, including stations and digital platforms. They will write, develop, and manage script elements across all Primedia Broadcasting platforms
Key outputs/ accountability
Abide by the Primedia values
Abide by the principles of Primedia values in all work and business relationships
Conceptualisation, development, and business partnering
Conceptualise, write, and produce all live, recorded, digital, station imaging, brand positioning and pitch creative scripts ensuring delivery of high-end, innovative concepts and scripts on time, according to brief
Work closely with sound engineers in the studios to deliver promos and commercials
Collaborate with online producers in the production of web content
Collaborate with videographers in the production of video content
Take part in brainstorming, status meetings, training sessions and staff meetings
Develop and manage the execution of concepts across all platforms
Direct voice-over artists, actors, and presenters in recordings
Educational qualifications
Matric
Degree or diploma preferable
Formal and informal training to support the skills required
Required knowledge and experience
Over five years writing experience necessary
Traditional media or ad agency experience preferable
Some radio copywriting experience required
Film environment experience desirable
Fluency in social media advantageous
Required skills
Technical
Computer literacy
Excellent ear for radio
Creative flair
Communication
Listen to and understand partner objectives
Receive and give open and frank feedback
Impart knowledge to business partners and team members
Communicate in a clear, focused, and understandable manner
Self-Effectiveness
Deliver on tight deadlines
Plan, organise and prioritise work
Initiate ideas and follow through
Integrate and share knowledge and skills
Connect with Primedia audience
Attributes
Performance driven
Team player
Accurate and detailed
Resilient and composed under pressure
Disciplined to meet and exceed on delivering deadlines
Willingness to learn
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