PPC Strategist

**PPC Strategist**:
A PPC (Pay-Per-Click) Strategist is responsible for managing and optimizing paid online advertising campaigns to drive targeted traffic, increase conversions, and maximize return on investment (ROI). Here’s an overview of their key responsibilities:
**1. Campaign Planning and Strategy Development**
- Develop comprehensive PPC strategies aligned with business goals.
- Conduct market and competitor analysis to identify opportunities.
- Establish KPIs and benchmarks for campaigns (e.g., CTR, CPC, CPA, ROAS).

**2. Campaign Setup and Management**
- Create, manage, and optimize PPC campaigns on platforms like Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn).
- Develop ad copy, select keywords, and design ad creatives.
- Perform audience targeting and segmentation for better campaign focus.

**3. Keyword Research and Analysis**
- Perform in-depth keyword research to identify high-value search terms.
- Use tools like Google Keyword Planner, SEMrush, or Ahrefs for analysis.
- Continuously refine keyword lists to maximize ad performance.

**4. Performance Monitoring and Reporting**
- Monitor and analyze campaign performance, adjusting bids and budgets as necessary.
- Generate detailed reports on campaign performance, providing insights and recommendations.
- Use analytics tools (e.g., Google Analytics) to track conversions, traffic, and other metrics.

**5. Ad Optimization**
- Conduct A/B testing on ad copy, landing pages, and other variables.
- Optimize campaigns for higher click-through rates (CTR), lower cost-per-click (CPC), and better conversion rates.
- Utilize automation and scripts to enhance campaign efficiency.

**6. Budget Management**
- Allocate and manage ad spend to ensure campaigns stay within budget.
- Track budget pacing and make adjustments to maximize ROI.

**7. Landing Page Optimization**
- Collaborate with designers and developers to create high-converting landing pages.
- Ensure landing pages are optimized for user experience (UX) and conversions.

**8. Stay Updated on Industry Trends**
- Keep up-to-date with the latest trends in PPC advertising, algorithm updates, and platform changes.
- Adapt strategies based on new industry best practices and technological advancements.

**9. Client Communication**
- Provide regular updates and performance reviews to clients Account Owner.
- Offer recommendations for improving campaign effectiveness, exploring new opportunities and ensuring we meeting campaign goals.

**10. Compliance and Best Practices**
- Ensure all PPC campaigns comply with platform-specific guidelines and policies.
- Follow industry best practices to maintain quality and relevance in ads.
- 3+ years of PPC experience
- Proven experience creating, managing and optimising Google Ads, Bing Ads, and social media (Facebook, Instagram, LinkedIn) campaigns
- Excellent oral communications skills
- Strong experience producing reports and explaining them to clients
- Well-organised and efficient, good time management and prioritization skills.
- A strong understanding of all aspects of PPC and Paid Social including account set-up, management and reporting
- Comfortable working independently and managing a portfolio of clients
- Charismatic, approachable and warm manner - great with clients and colleagues