Digital Marketing Specialist

4 weeks ago

Johannesburg, South Africa AGAT Software Full time

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from AGAT Software. Security First AI Platform and Compliance Solutions | CEO at AGAT Software About AGAT Software AGAT Software is a leader in Security-first AI, delivering enterprise-grade solutions such as Pragatix—a fully local AI platform. With over a decade of experience serving Fortune500 clients in highly regulated industries, AGAT empowers organisations to harness AI innovation while maintaining strict data privacy and compliance. Overview We’re looking for a results-driven Digital Marketing Specialist to boost AGAT’s online visibility and lead generation through data-driven strategies across SEO, PPC, and analytics. Key Responsibilities SEO: Conduct keyword research, optimize web and blog content, and improve organic search performance. PPC Campaigns: Plan and manage paid campaigns on Google, Meta, LinkedIn, YouTube, and TikTok. Define target audiences, set budgets, and optimize for CPC, CTR, and conversions. Analytics: Track and report campaign performance using Google Analytics and platform insights; provide actionable recommendations. Collaboration: Work with content and product teams to align campaigns with AGAT’s messaging and develop high-converting landing pages. Market Awareness: Stay up to date with digital trends and competitor activity, especially in B2B, AI, and cybersecurity. Qualifications 2+ years’ experience in digital marketing with strong SEO and PPC skills. Proficient with Google Ads, Meta Ads, LinkedIn Ads, and analytics tools. Familiarity with SEO platforms such as SEMrush, Ahrefs, and Google Search Console. Seniority Level Entry level Employment Type Full-time Job Function Marketing and Sales Industries Software Development #J-18808-Ljbffr

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